Burger King Impossible Whopper

Starting April 1st (No, it’s not an April Fool’s joke), Burger King will be selling the Impossible Whopper, which is plant-based. Via Vox:

Plant-based meat just went mainstream.

Starting April 1, Burger King is selling a new kind of Whopper that it claims is identical in taste to its traditional beef patty, with just one difference: It contains zero beef.

No, that’s not an April Fools’ joke (though some people, including in the Vox newsroom, wondered if it might be).

The new beefless burger is a partnership with the startup company Impossible Foods, which will supply patties made with heme, a protein cultivated from soybean roots that mimics the texture of meat — convincingly, by the sounds of it.

“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Fernando Machado, Burger King’s chief marketing officer, told the New York Times. This is a huge deal for those who want to see meat alternatives replace actual meat because of concerns over animal cruelty or climate change. If this scales up, it could help save hundreds of thousands of animals from suffering on factory farms, and it could fight global warming by reducing the number of methane-producing cattle. It could also combat other problems like antibiotic resistance.

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