Nike Barcelona

Nike Barcelona – Nike celebrates its 20 year partnership with F.C. Barcelona in a spot directed by Wally Pfister, a splashy ad by W+K. Via Adweek:

Nike celebrates its 20-year partnership with F.C. Barcelona, one of the world’s great soccer clubs, in a new 90-second spot directed by Oscar-winning cinematographer Wally Pfister that salutes team’s ability to unite Catalans across the city.

The ad, by Wieden + Kennedy Amsterdam, is narrated in Catalan (with closed captions in English) by the actor Carles Francino (who was born in Barcelona). It features a unique visual look—the frame is divided into squares throughout much of the spot, which is a nod to the layout of the city, designed in the mid-19th century by urban planner Ildefons Cerdà.

It stars lots of current players, including Andrés Iniesta, Philippe Coutinho, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez, Paulinho and Alexia Putellas. There are also cameos from Barcelona legends Carles Puyol, Ronaldinho, Pep Guardiola and the late Johan Cruyff.

Dutch forward Lieke Martens of the F.C. Barcelona women’s team—the reigning FIFA women’s player of the year—also has a key role.

Watch with subtitles. If F.C. Barcelona sounds familiar to you, it’s probably because it’s the club Lionel Messi plays for, one of the most famous players in the world.

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