Sam Elliott x LilNas X x Doritos

LilNas X, Sam Elliott, and Doritos have come up with a Wild West ad for the Superbowl 2020. Other teasers include Sam reciting the lyrics to Old Town Road. We’re looking forward to seeing the whole ad! Via AdAge:

The spot, by Goodby Silverstein & Partners, features a dance-off between the two men. Even viewers who have watched both teasers—a Sam Elliott spoken-word rendition of Lil Nas X’s hit “Old Town Road” and a scene of the singer heading into town on a horse fitted with speakers—aren’t exactly sure why they are ready for a dance-contest. Perhaps this whole thing is over the bag of chips off to the side? Sure. But this is a Super Bowl spot. The plot doesn’t matter. (The chips, by the way, have a little more seasoning, but feature the same unmistakable Cool Ranch flavor that Doritos fans have known for years.)

The moves offered by Lil Nas X, at first seem like they would be tough for Elliott to match. Then Elliott’s signature mustache struts its stuff.

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