Starship has been providing award winning integrated digital and mainstream creative campaigns, BTL, ATL, brand strategy and design since 1991.
New Tintern website goes live
The brief was to create a modern, online presence for Tintern that aligned with their new branding and ethos of the school. We needed to maintain the balance between providing insightful information to prospective parents while also encouraging them to learn more by contacting the school directly. This website was designed to act as a marketing tool to predominately appeal to new members of the community as existing students, parents and staff have their own user login portals for up-to-date, personalised information from the school. Whilst it’s encouraging to already receive positive feedback on the design from members of staff and parents, additional enrolments will be the KPI that measures this site’s success. Tintern.vic.edu.au
Starship launched Barry Plant’s Election Campaign
Starship launched a state-wide election campaign for Australia’s number 1 real estate sales agency and long term client, Barry Plant. Appearing across outdoor, radio and press were ‘budgie smugglers’ representing Tony and the quirky choice of a boomerang for Kevin. The communication urged the largely ‘undecided’ Australian population to ‘choose’ Barry Plant. The campaign was also underpinned by a BTL competition where consumers could go into the draw to win one of four $1000 Election Party Packs by voting on a branded microsite. Visit votetowin.com.au
The Commissioner for Children and Young People
The Commissioner for Children and Young People asked Starship to develop a new brand for them that reflected their newly conveyed powers. Part of the scope was to create a brand icon, internal stationery and give a looks-like feels-like home page for a reskin.
How do you make beautifully crafted bespoke dental work sexy? Starship was asked to do exactly that – this is a B2B campaign.
Melbourne University: Melbourne Dental Clinic
MDC is Melbourne University’s brand new private dental clinic and Starship is responsible for filling the appointment book week in week out. We also developed the brand and all the collateral for the launch and ongoing campaign.
Starship launches Vic Gov Recycling Campaign!
|Starship has developed a major household recycling program for Sustainability Victoria aimed at improving household recycling behaviour across Melbourne.Involving a partnership of all 30 metropolitan councils, this education initiative launched via metro television on Sunday the 20th of May.||Supported by online, radio, press, and print, this behaviour change strategy aims to encourage people to recycle better through simple, positive messaging and to establish trust in the system via education on the right way to recycle.
Click here to view the campaign.
Starship creates a great partnership
|The Institute of Public Accountants (recently re-named from National Accounts Association) were seeking a statement ad that summarised their positioning of ‘Partnership beyond numbers’.||This charming television ad shows how two people working on the same thing can do a much better job.|
Starship launches Viridian campaign
|A division of CSR, Viridian are Australia’s largest manufacturer of window glass. The company recently developed ‘Smart Glass’, which significantly reduces heat absorption and so dramatically reduces heating bills.||Starship made a TVC that introduces the product to the Australian market and since then we have also been working closely with Viridian to design and develop their retail operations to help their brands grow. The SmartGlass ads are appearing nationally starting August 2011.|
Owning Outdoor with Fantasy Lingerie.
Fantasy Lingerie is Australia’s largest online sexy lingerie store yet the brand’s ATL advertising has been limited, until now. The current market is cluttered with women in barely-there accessories; however, through research Starship discovered how important it was to display partner interaction with elements of romance and fun. A hero photoshoot captured this angle and now the shots, all with intrinsic stories, are covering Melbourne’s billboards, creating instant impressions and encouraging website visitation. Starship is positioning the brand to own the ‘fantasy’ category and elevating its fashion focus…stay tuned!