Our strategy is fundamentally different. We focus on developing emotionally powerful Unique Brand Spaces that break categories, have cache with your target segments and, while rapidly generating sales, are also sustainable in the long term. Starship strategies encompass the whole of a brand in an integrated manner. Process-driven and based on proven principles, our strategies are tested before launch and tracked/tweaked for efficacy and ROI.
As a discipline, we don’t copy ideas, but forge new directions. A Unique Brand Space is all about doing it differently and producing creative that changes minds and gets talked about. Starship runs a team of very talented in-house designers, art directors and writers who follow our proprietary processes to create integrated collateral suites that change behaviour (government) and/or make your brand more desirable (businesses) to give a measurable, provable, serious lift in sales and margins.
We are a fully integrated agency blending digital with physical/ mainstream. We are platform or screen neutral, eyeball and results oriented. We test and track everything possible. Our digital offering runs across web and social, SEO, SEM, web banner/advertising, deep-diving data analysis and traffic-tracking. It is behavior-changed focused and fully metrics based.
Starship is highly risk-averse, so we ask, we observe, we test, we split run, way before we commit – along the way turning ‘we think’ into ‘we know’. Whether it’s by way of quantitative or qualitative or the myriad of methods where they combine, we use cost-effective research as part of all of the stages of our brand-building process, and often provide research services as a fully stand-alone offering. So if your current agency does not want you to track or test ideas, please let us.
Aligned within our digital offering, our social services team works across all the standard platforms to seamlessly provide clients with inspiring, manageable, controllable interactive formats, monitored by word tracking services, that are reported on weekly and fully aligned against agreed KPI’s.
Starship buys across all media in digital and mainstream formats, sometimes direct, sometimes via a media buying house, depending upon the media we are seeking and budgets etc. We help our clients engage and build strong relationships (besides the right creative communications) by choosing and buying the right combination of channels to market. Be those digital, social, traditional, we buy you the right media at the right price to achieve your aims – and we provide tracking and analytics to confirm the direction and results of campaigns.