digital & mainstream advertising & design

 

Starship has been CREATING UNIQUE BRAND SPACES since 1991.

We are full service, media accredited and work across a wide range
of industries and all media.

Starship is driven by a team of highly talented, unusual individuals
– who think in unusual ways.

And work hard to achieve BIG FAT FERTILE VISIONS for our client’s brands.

To find your unique brand space call Geoffrey McDonald Bowll or Paul Moon
on (03) 9428 4411

Starship launches new Primus Accella Campaign

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Starship is thrilled to announce our recent launch of the new Primus Accella Campaign, combining SEO, Adwords and creative strategy to do something very different. The campaign for Primus’ Accella IP telephony system is a good example of a fully integrated campaign utilising Google Adwords, Twitter , Facebook and LinkedIN to drive traffic to a campaign microsite that allows business customers to engage with information tailored for both tech-savvy purchasers and those more interested in the bottom line. Two characters created for the campaign provide information for the technical and the not-so-technical. Dennis Jargon explains the features of the Accella system in technical terms whilst Sally Laymen tells it like it is in, well, Layman’s terms. Sally Layman). It’s a light-hearted way to get the drum on a product that despite being brilliant, can be less than exciting to some!

Starship creates a great partnership

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The Institute of Public Accountants (recently re-named from National Accounts Association) were seeking a statement ad that summarised their positioning of ‘Partnership beyond numbers’. This charming television ad shows how two people working on the same thing can do a much better job.

Starship Launches Viridian campaign

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A division of CSR, Viridian are Australia’s largest manufacturer of window glass. The company recently developed ‘Smart Glass’, which significantly reduces heat absorption and so dramatically reduces heating bills. Starship made a TVC that introduces the product to the Australian market and since then we have also been working closely with Viridian to design and develop their retail operations to help their brands grow. The SmartGlass ads are appearing nationally starting August 2011.

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