"Some have benefited from border closures and consumers spending more time at home, whereas others in the services, apparel and catered food market have borne the brunt of the downturn [...] The polarisation of the market means that there is not just one narrative around COVID-19, but many." -David White, National leader of Deloitte’s retail group.
Online, Online, Online
- eCommerce capability on your site
- A responsive site to maximise your SEO
- A social media presence, along with adspend if you can afford it
- Decent photographs
- Decent copy
- Stand out from your competitors – offer something different, say something new
- Understand your target market's purchasing choices and play towards that. Have an end goal in mind, or what we'll call a Key Performance Indicator (KPI) in the industry. Anything from a monthly sales growth target to a target average purchase value.
Holiday Season Retail Offers and Lures
It might be too late to offer any new products or get eCommerce started so close to Christmas, but you could still run a seasonal offer now if you haven’t already. Free or discounted shipping will go a long way this year, or even a little gift or thank you Christmas card in anything you ship out. If you’re a store that might be in a Council initiative zone, make a play for voucher holders over social media or in-store with some smart messaging. There are still initiatives that you can run, even this close to the season. Better something than nothing, right?
Victorians are likely to keep spending through the lead up to the holiday season, and savvy retailers might be able to get a foot through the door for their share of the pie if they act quickly. Bolster your online presence, create seasonal products or tie-ins, and lure customers in with value-added offers — and more. Need more help? We're happy to have a quick chat.