Blockchain and the Future of Marketing

By Anya Ow / April 13, 2022 / Comments Off on Blockchain and the Future of Marketing

Unless you’re already “in the know”, you might think of blockchain technology as something new, some sort of scam, or something to do with cryptocurrency. In fact, blockchain concepts have been around since 1982, when cryptographer David Chaum first proposed the concept in a dissertation. The modern decentralised blockchain as we know it was popularised […]

Read More

What’s new in 2022?

By Anya Ow / December 6, 2021 / Comments Off on What’s new in 2022?

How is 2022 nearly here? Maybe it’s work from home compressing all our weeks into a singular time loop, but I was surprised to head into the city recently and realise that Myer had put up their Christmas decor. Is it really December already? Time seems to be compressing further and further… it feels like […]

Read More
Influencer Marketing

Influencer Marketing

By Anya Ow / May 4, 2021 / Comments Off on Influencer Marketing

“Do you want to be famous?” was the casting call used by the new HBO documentary, Fake Famous, luring young people into a new reality TV show aimed at creating a new influencer. Fake Famous is directed and narrated by tech journalist and Vanity Fair correspondent Nick Bilton. The title of the documentary clues viewers […]

Read More

Fantastic Scams and How to Avoid Them

By Anya Ow / January 30, 2020 / Comments Off on Fantastic Scams and How to Avoid Them

I fell for a scam recently. It was one of those phishing emails, set up to look like something they’re not, leading to a landing page that usually asks you for credit card or personal details. In this case, it was a Woolies email about a “survey that I’d done”, arriving only days after I’d […]

Read More

Apps and Advertising

By Anya Ow / September 12, 2019 / Comments Off on Apps and Advertising

It’s Tuesday afternoon in the office. There’s a disbelieving exclamation from the creative department: “Jeremy Renner had an app?” Yes. Jeremy Renner had an app. He’s the actor best known for the archer guy in the Avengers, whose main purpose appears to be mysteriously surviving one apocalypse after another despite just being a vanilla human, […]

Read More

Effective Posting on Social Media

By Anya Ow / July 20, 2019 / Comments Off on Effective Posting on Social Media

Let’s talk social media. Depending on who you are, you’re either rolling your eyes and closing this tab while you open up your printed-on-paper magazine/newspaper, or rolling your eyes and wondering out aloud what an older person in their 30s could possibly have to say about the dinosaur platforms that they use. If you’re the […]

Read More

Limiting Your Online Footprint

By Anya Ow / June 14, 2019 / Comments Off on Limiting Your Online Footprint

After thirty-ish years living on this slow-dying planet with only a vague idea of what the stock market is or how to engage with it, I’ve finally decided to teach myself how to trade. While doing some basic research — like which online stockbroker to use, which stocks are blue chip, what ETFs are, how […]

Read More

Podcast ads

By Anya Ow / June 10, 2019 / Comments Off on Podcast ads

I’m listening to Pod Save America, an entertaining American Democratic podcast run by ex-Obama staffers. They’re discussing the 2020 Democratic candidates, which, I confess, I’m not really following the discussion closely. I don’t particularly care which candidate ends up the final nominee. The field’s immensely crowded right now and as such, less interesting. It’s sort […]

Read More

Adobe and Infringement

By Anya Ow / June 8, 2019 / Comments Off on Adobe and Infringement

I just got an email from @Adobe that I'm no longer allowed to use the software that I'm paying for. Time to cancel my subscription I guess. Share plz. — Matt Roszak 🍞 (@KupoGames) May 10, 2019 Adobe programs are to creatives what a tennis racquet is for Roger Federer, if there was only […]

Read More

Pulling Ads in Protest

By Anya Ow / June 5, 2019 / Comments Off on Pulling Ads in Protest

Every morning, after I feed the cats, make breakfast, I open my MacBook and curse myself. “Twitter,” I say, “what’s the worst thing that happened while I was asleep?” YouTube’s algorithm has been curating home movies of unwitting families into a catalog of semi-nude kids, we found. YT often plays the videos after users watch […]

Read More
Scroll to Top