marketing as a profession

Just Get A Job – early career steps for Marketers

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m on my couch, with my back against the window, sun streaming in. I can see over the park to my left. I’m looking out the window, frankly, in total disbelief at what I’m hearing. My mind starts to wander. So here it goes. What my fat, squishy middle-aged arse is sitting on, is presently […]

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How to Market Pharmaceuticals

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]

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Who’s who in Marketing land?

By Gavel Markowski / October 16, 2013 / 0 Comments

Marketing Mag. So far you’ve half-read three or four articles, found out a bit about design or telemarketing, noticed a couple of ads, taken in a few jokes. Now you’re at the end where they shove the chewy stuff. Nothing smart here. If you want to improve your IQ, move on McDuff. This bit’s bog […]

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How corporate politics affects Internal and External Marketing

By Gavel Markowski / July 12, 2011 / 0 Comments

The people power of politics – I’m in Toorak. At a fiftieth birthday. It’s a black tie affair organised by three women who went to school together, who have decided to combine all the effort and the costs of the thing into one big party. I’m the only person in a cravat, a-la-Matt Preston, cause I […]

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