Social media

Starship 2021 Christmas

Season’s Greetings!

By Anya Ow / December 13, 2021 / 0 Comments
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Pandemic Advertising

By Anya Ow / March 12, 2020 / 0 Comments

When I visited the Duomo in Milan last year, it was packed. Tourists squeezed by the occasional local, taking pictures, piling into cafes, trying to get into the church. If you wanted to eat nearby, you had to dodge bomber pigeons and hordes of people hungry for overpriced pizza or Prada. Granted, it was near […]

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conspiracy theories coronavirus

Conspiracy Theories and Other Stories

By Anya Ow / February 20, 2020 / 0 Comments

I’m beginning to fear my family’s Whatsapp chat. My Chinese Singaporean parents are in their late 60s and aren’t very good with technology, but sadly they’ve learned how to share videos and memes on the platform. Despite the Singapore Government’s crackdown on fake news, quite a few things they’ve shared won’t exactly meet any sort […]

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Fantastic Scams and How to Avoid Them

By Anya Ow / January 30, 2020 / 0 Comments

I fell for a scam recently. It was one of those phishing emails, set up to look like something they’re not, leading to a landing page that usually asks you for credit card or personal details. In this case, it was a Woolies email about a “survey that I’d done”, arriving only days after I’d […]

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Australian Bushfires

By Anya Ow / January 6, 2020 / Comments Off on Australian Bushfires

The Australian Bushfire crisis has ramped up over the holiday season, with fires reported in every state. Here’s how you can help. Via the SMH: [Red Cross] [Vinnies] [Community Enterprise Foundation] [CFA] [RFS] [Foodbank] [World Wildlife Fund] [Givit] [Gippsland Emergency Relief]

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Facebook Inflated Video Metrics

By Anya Ow / October 19, 2019 / Comments Off on Facebook Inflated Video Metrics

There’s been yet another #DeleteFacebook campaign doing the rounds on Twitter recently. I can’t even keep track of exactly what the problem was this time. Facebook turning out to have secretly held meetings with conservative political figures? Or the awkward trademark dispute over its logo for its doomed crypto venture? Something worse? It’s easy to […]

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Influencers: Nothing is Real on the Internet

By Anya Ow / August 3, 2019 / Comments Off on Influencers: Nothing is Real on the Internet

In 2019, as the Disney industrial machine regurgitates a spitfire volley of dead horses in the form of Toy Story 4, a “live” action Lion King movie, yet another Avengers film, yet another Spiderman film, and whatever else they’re planning on inflicting on us once they open Netflix: Disney Edition™ in November, you’d think that […]

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The Rise of Evil Photoshop

By Anya Ow / July 30, 2019 / Comments Off on The Rise of Evil Photoshop

Photoshop isn’t always bad, I tell myself as I open CNN and notice that the latest news involve Trump appearing in front of a doctored Presidential seal featuring a Russian-styled two-headed eagle holding some golf clubs. Given it was for a conservative student summit, apparently it was all a mistake thanks to time crunch, but […]

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Give-Back Advertising in Australia

By Anya Ow / July 26, 2019 / Comments Off on Give-Back Advertising in Australia

After recently listening to an interview with Blake Mycoskie, the founder of TOMS Shoes, via NPR’s ‘How I Built This’ podcast, I wondered if this model of giving back to the community should extend to the world of advertising and marketing. TOMS is a shoe company that matches every pair of shoes purchased with a […]

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Effective Posting on Social Media

By Anya Ow / July 20, 2019 / Comments Off on Effective Posting on Social Media

Let’s talk social media. Depending on who you are, you’re either rolling your eyes and closing this tab while you open up your printed-on-paper magazine/newspaper, or rolling your eyes and wondering out aloud what an older person in their 30s could possibly have to say about the dinosaur platforms that they use. If you’re the […]

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