advertising agencies

Extension and Cross Marketing Opportunities

By Gavel Markowski / October 20, 2013 / 0 Comments

You’re the marketing manager of a confectionary company. Don’t ask me how you got there, it’s a very long, messy story. The big product you’ve been proudly taking to glorious heights is FAP – coined by you. You are yet to think of a clever way to explain it, FAP just is. Very karma. FAP’s […]

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Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / 0 Comments

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

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WWW – Advertising on the web, Then and Now

By Gavel Markowski / October 20, 2013 / 0 Comments

What is it about young men? They just can’t take their hands off it. They love the intense. The detailed. The more maybe plausible, the more wonderful. The web is the absolute pinnacle of wank; there’s lots to get excited about and very little comes of the experience. Despite the web’s huge faults, like the […]

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Choosing the right Products to Market successfully

By Gavel Markowski / October 20, 2013 / 0 Comments

Vanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]

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Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / 0 Comments

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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The Roaring Forties – Marketing and Advertising to 40'somethings

By Gavel Markowski / October 20, 2013 / 0 Comments

On the Southern Seas, at below 40 degrees latitude, there isn’t land from South America to Australia. About 20,000 kilometers of clear water. This is the place where the biggest waves in the world compete for the heavy-weight title. Piling on top of themselves, whipped by the wind, the waves pick up confidence, passion. Size. […]

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Skin Deep – Advertising and Marketing Cosmetics

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at a dinner party in Hawthorn, there are half a dozen women in the room. A fashion designer, a doctor, an art director, a personnel consultant, they are various ages. Various personalities. Various looks. It’s that time of the night. The Perno’s are being poured. The Cointreau is being sipped. The Cognac sniffed. With […]

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Pandora's Box – A guide to Packaging Design

By Gavel Markowski / October 16, 2013 / 0 Comments

You’re at the supermarket. You’re in a rush. You find yourself in front of three packs of something you don’t often get. They are around the same price. Which one do you choose? The groovy one? The cheap looking one? The one that looks like it will taste the best? Packaging design is for this […]

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Just Get A Job – early career steps for Marketers

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m on my couch, with my back against the window, sun streaming in. I can see over the park to my left. I’m looking out the window, frankly, in total disbelief at what I’m hearing. My mind starts to wander. So here it goes. What my fat, squishy middle-aged arse is sitting on, is presently […]

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Innovate or DIE – Innovative Advertising Campaigns

By Gavel Markowski / October 16, 2013 / 0 Comments

I climb in. It’s bubbleish, if that’s a word. The windscreen almost touches my face, but the air blowing up from the air con goes right into my mouth and just a light, soft flow over what used to be my forelock, which is now as bald as Uluru. The turning schtick is soft and […]

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