cross-marketing

Extension and Cross Marketing Opportunities

By Gavel Markowski / October 20, 2013 / 0 Comments

You’re the marketing manager of a confectionary company. Don’t ask me how you got there, it’s a very long, messy story. The big product you’ve been proudly taking to glorious heights is FAP – coined by you. You are yet to think of a clever way to explain it, FAP just is. Very karma. FAP’s […]

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Cross Marketing With an Agency

By Gavel Markowski / October 16, 2013 / 0 Comments

In search of the perfect marriage – I’m sitting spinning on my ‘directors’ chair, drumming my fingers, scheming up something evil I can suggest to a client, to rip more precious lucre from their customer’s plastic accounts. And I’m wondering what lunch might look like, who I’m having it with. I’m bored, of course. It’s a […]

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