Advertising

Brand Names Have Power

Brand Names Have Power

By Anya Ow / February 8, 2021 / 0 Comments

Earlier this year, Heinz asked people to ‘draw ketchup’, by giving them pieces of paper and a tin of coloured pencils. Most people, they claim, drew Heinz bottles. I’m surprised that nobody drew bloody red puddles, but to be fair, had I been told to draw ketchup, I’d likely have drawn a Heinz bottle too. […]

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Brand Evolution or a Rebrand?

Brand Evolution or a Rebrand?

By Anya Ow / January 14, 2021 / 0 Comments

Photo: AFP As I write this article, the Cleveland Indians, an American professional baseball team, has become the second major American team to drop a racist nickname. This follows the Washington Football Team, which was previously known as the Redskins. Cleveland had already phased out logos and imagery of its cartoon mascot, Chief Wahoo, after […]

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Holiday Season Retail in 2020

Holiday Season Retail in 2020

By Anya Ow / December 15, 2020 / 0 Comments

If you’ve been remotely online for the last few months, you’d have likely seen retailers like John Lewis crank out their usual high budget Christmas ads – with a twist. Some of the ads, like Disney’s, don’t acknowledge the 900 pound COVID19 elephant in the room. Others, like John Lewis’, try to encourage people to […]

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Aussie Wine Exports

The Aussie Wine Exports Apocalypse

By Anya Ow / December 7, 2020 / 0 Comments

You’ve probably seen the news by now if you’re anywhere near part of the industry: due to various reasons including the Australian Federal Government’s decision to ban Huawei from 5G networks and forming a new defence pact with Japan, China has hit Aussie wines with tariffs, ranging from 107-200%. The wine industry is only the […]

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Post-Pandemic Planning

Planning for the Post-Pandemic

By Anya Ow / April 24, 2020 / 0 Comments

It’s been a scary few months, but Australians stepped up to the challenge. Whether it’s been working from home, keeping kids at home, or doing necessary delivery, healthcare, and other work, things in Australia so far look under control so far, enough that elective surgeries are opening up and restrictions are beginning to relax. Projections […]

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pandemic covid italy

Pandemic Advertising

By Anya Ow / March 12, 2020 / 0 Comments

When I visited the Duomo in Milan last year, it was packed. Tourists squeezed by the occasional local, taking pictures, piling into cafes, trying to get into the church. If you wanted to eat nearby, you had to dodge bomber pigeons and hordes of people hungry for overpriced pizza or Prada. Granted, it was near […]

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recession

How to Advertise and Market Retail in a Recession

By Gavel Markowski / March 10, 2020 / 0 Comments

I’m running late for a meeting which has been called on virtually no notice by a client. I’m heading East towards the real burbs. The traffic opens up a bit as I get past the Leader Newspaper headquarters on Whitehorse Road, and I plant the foot. I leave behind the rich feeding grounds of the […]

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scams

Fantastic Scams and How to Avoid Them

By Anya Ow / January 30, 2020 / 0 Comments

I fell for a scam recently. It was one of those phishing emails, set up to look like something they’re not, leading to a landing page that usually asks you for credit card or personal details. In this case, it was a Woolies email about a “survey that I’d done”, arriving only days after I’d […]

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mobile first marketing

Mobile First Marketing

By Anya Ow / October 19, 2019 / Comments Off on Mobile First Marketing

Every time I see a comment by someone lamenting that everyone nowadays is on their phone, I confess I get annoyed. Yes, I’m a millennial, and I like my phone. It’s the first thing I check in the morning and often the last thing I check at night. Through the phone, I can access my […]

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facebook inflated video metrics

Facebook Inflated Video Metrics

By Anya Ow / October 19, 2019 / Comments Off on Facebook Inflated Video Metrics

There’s been yet another #DeleteFacebook campaign doing the rounds on Twitter recently. I can’t even keep track of exactly what the problem was this time. Facebook turning out to have secretly held meetings with conservative political figures? Or the awkward trademark dispute over its logo for its doomed crypto venture? Something worse? It’s easy to […]

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