advertising

How to buy Advertising Space on Television

By Gavel Markowski / February 16, 2015 / 0 Comments

How to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]

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Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / 0 Comments

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

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Choosing the right Products to Market successfully

By Gavel Markowski / October 20, 2013 / 0 Comments

Vanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]

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Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / 0 Comments

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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The Roaring Forties – Marketing and Advertising to 40'somethings

By Gavel Markowski / October 20, 2013 / 0 Comments

On the Southern Seas, at below 40 degrees latitude, there isn’t land from South America to Australia. About 20,000 kilometers of clear water. This is the place where the biggest waves in the world compete for the heavy-weight title. Piling on top of themselves, whipped by the wind, the waves pick up confidence, passion. Size. […]

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Simple and to the Point – How to Market Simply and Effectively

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at Byron Bay. Mecca for the socially aware. Spending a couple of hours with an old mate who has taken every holiday over the past ten years here. He bought a ‘bit of property’ every time he visited. He now owns a fair few spots, shops, farms, apartments. He decided to retire, in his […]

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Selling to the Stronger Sex – Advertising targeted towards Women

By Gavel Markowski / October 16, 2013 / 0 Comments

This is a huge chasm I’m trying to stretch my tiny brain across. The gap between  selling to chicks and selling to blokes. The massive variant between how women generally think and how men do. I neatly side step the issue of ‘You’re a bloke, what the F would you know?’ by engaging in a […]

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Selling it like it is – Why selling is so important to Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m in Greville Street, Prahran, Melbourne – heaven for the hip.  Everything is so correct, it’s almost not. The right looks, going into the right stores, buying the right things, taking them home in the right cars. The people on the footpath are half my age. Most beautiful. Skinny little bodies bouncing along full of […]

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Psychographics in Advertising- The fine art of getting under people's skin

By Gavel Markowski / October 16, 2013 / 0 Comments

‘For all of the women you are’. Early nineties TV ad for a magazine I think. Don’t know whether it actually sold any more bits of pretty coloured paper or resulted in any more trees being tossed on the altar of Rupert’s financial empire, but nice ad cause I remember it. Could be because I […]

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Radio Advertising, using Audible images – Play it again Gav

By Gavel Markowski / October 16, 2013 / 0 Comments

There he is, same gravely voice, same jokes, same ‘I know what I’m doing, I’m a radio star’, that I’ve been listening to since I was a teenager. Which is a frickin long time, let me tell you. And there I go again, hitting ‘roam/seek’ on the car radio, desperately trying to avoid him. To […]

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