marketing strategies

Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / 0 Comments

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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How Marketing can affect corporate Culture

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting at my kitchen table, discussing the difficulties of digging a pool in my back yard with three men from the pool company and the conversation is getting heated. Incredibly, even though they do pools in Hawthorn, on our hill all the time, (and haven’t hit rock) they did not calculate in their quote […]

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