Branding

starting a home business

Starting a Business from Home

By Anya Ow / March 24, 2020 / 0 Comments

Like us, you may be one of the many Australians who have decided to do their bit and stay home during these difficult times. You might be doing this because you have to — as one of the people who flew in from overseas and are self-isolating for two weeks, or because you’re working from […]

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pandemic covid italy

Pandemic Advertising

By Anya Ow / March 12, 2020 / 0 Comments

When I visited the Duomo in Milan last year, it was packed. Tourists squeezed by the occasional local, taking pictures, piling into cafes, trying to get into the church. If you wanted to eat nearby, you had to dodge bomber pigeons and hordes of people hungry for overpriced pizza or Prada. Granted, it was near […]

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mobile first marketing

Mobile First Marketing

By Anya Ow / October 19, 2019 / Comments Off on Mobile First Marketing

Every time I see a comment by someone lamenting that everyone nowadays is on their phone, I confess I get annoyed. Yes, I’m a millennial, and I like my phone. It’s the first thing I check in the morning and often the last thing I check at night. Through the phone, I can access my […]

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Tearjerker Advertising

By Anya Ow / October 5, 2019 / Comments Off on Tearjerker Advertising

I hate crying during films, even if I can’t help it. I don’t like how you have to hide your sniffles and try to surreptitiously palm tissue out of your bag, or how I pretty much felt emotionally drained after films like Moana and Coco. Ads are worse, since I usually watch them in the […]

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Disruption and Brands

By Anya Ow / September 28, 2019 / Comments Off on Disruption and Brands

When James Monsees and Adam Bowen were studying product design in Stanford University, they became friends during the smoke breaks. Their struggle to quit smoking led them to try and create a product that might help. In 2007, they founded Ploom Inc, which became Pax Labs, and began development on a line of cannabis and […]

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brand experimentation

Brand Experimentation

By Anya Ow / September 14, 2019 / Comments Off on Brand Experimentation

In this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging, look & feel, or advertising — it’s also about trying out new or different platforms. The process can be a little hit and miss — I laughed when I saw that L’Oreal created Snapchat […]

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building brand quickly

Building Your Brand Quickly

By Anya Ow / August 22, 2019 / Comments Off on Building Your Brand Quickly

Recently a UK leggings brand called Kukubird gained some notoriety over the local news/internet in Singapore. If you’ve ever lived in Southeast Asia and you’re familiar with the local argot, or if you understand Cantonese, you’re probably already laughing. If you didn’t, well. “Kuku” is part of the Cantonese slang term for male genitalia, and […]

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Small Budget Marketing

By Anya Ow / August 17, 2019 / Comments Off on Small Budget Marketing

I’m in my mid-30s, which means I’m a millennial. Before I buy any product, I look up reviews. Competing brands. Lists such as ‘Best wireless headphones of 2019’ or even ‘Best robot vacuum cleaner’. I’ll often go for a known brand, but if I see a lesser-known brand with good reviews or placed on rec […]

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Racist Branding and Sushi Pizza

By Anya Ow / August 1, 2019 / Comments Off on Racist Branding and Sushi Pizza

When I sat down for lunch in one of Melbourne’s most popular fusion restaurants and saw Engrish in its branding, it felt like a kick in the gut. The most egregious, on the business card: “Sum-Ting-Wong? Let Mr. M know and we fix.” Australian Restaurant Named MR.MIYAGI Owned By Whites Slammed For Being RACIST And […]

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KimOhNo and Other Stories

By Anya Ow / July 6, 2019 / Comments Off on KimOhNo and Other Stories

I don’t actually keep up with the Kardashians. If I ran into them in the street, I probably wouldn’t recognise them. I don’t listen to Kanye’s music, and I don’t watch reality TV. Annoyingly enough, they’re still ubiquitous in the popular zeitgeist. In other words, the twittersphere keeps trying to cram details of their life […]

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