Branding

Branding What Brands Believe In

By Anya Ow / May 5, 2018 / Comments Off on Branding What Brands Believe In

You’re browsing Facebook. Or the news. You see a dense, defensive paragraph that may or may not be apologetic, followed by a statement that runs something like “SmartyPantsCompany stands for diversity, inclusivity, friendship, everyone, bears, puppies, and world peace”. You think: now what? Some piece of tone-deaf advertising’s gone viral? CEO said something he shouldn’t? […]

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brand your land

Brand Your Land

By Gavel Markowski / September 30, 2016 / 1 Comment

The following discussion is about how to build a brand for big property development. What to do, when, and why.

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How to Advance your Marketing Career

By Gavel Markowski / October 16, 2013 / 0 Comments

You walk in to the office. You’re a minute or so late. You’re hot and bothered from racing to get there. Your feet hurt already. The coffee machine is broken, so you can’t have one. You get to your desk. There’s a yellow sticky note on your PC that asks you to come to a […]

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Publicity- Great for Marketing, Brilliant for Advertising

By Gavel Markowski / April 1, 2011 / 0 Comments

All publicity is…good? – Gerry Harvey is that Uncle you wanted when you were ten. The one who’d fly in from carving out a gold mine in New Guinea on Christmas Day, give you a shot gun wrapped with a greasy red ribbon and say ‘Hey Junior, want to try it on those pigeons? He opens […]

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Global Brand Positioning

By Gavel Markowski / September 16, 2010 / 0 Comments

Why can’t I get tennis balls in purple and orange? Why can’t I get a telco who’ll ring up and say “Geoffrey, your broadband data contract is full for this month – instead of it slowing you down, why don’t I swipe your card for another 30 bucks?”

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