advertising agency

What else could I do? Why Marketers love their competition

By Gavel Markowski / August 12, 2019 / 0 Comments

I’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]

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Television Advertising – How to buy TV air-time

By Gavel Markowski / August 10, 2015 / 0 Comments

After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22 year old marketing graduates. Keep […]

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How to Market Real Estate

By Gavel Markowski / October 16, 2013 / 0 Comments

You are what you own in Australia. We are a shallow race. Paper thin. Whether it’s life or business, it’s the dumb basics that count here, on the edge of the known world. We go for what we see. What we can touch. Not for us the appreciation of fine wit or the poetry of […]

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Just Get A Job – early career steps for Marketers

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m on my couch, with my back against the window, sun streaming in. I can see over the park to my left. I’m looking out the window, frankly, in total disbelief at what I’m hearing. My mind starts to wander. So here it goes. What my fat, squishy middle-aged arse is sitting on, is presently […]

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How to Market Pharmaceuticals

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]

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Why you should hire a good Advertising Agency

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at a friend’s beach house – half a dozen families doing the BBQ thing. The smell of Savvy Blanc mixes with sushi, burnt animal and a soft ocean breeze, making the air almost edible. The sound of kids pushing each other off trampolines and cracking heads mixes just as well with the clinking of […]

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Do you wear Briefs – How to write a brief for effective Advertising

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting in a city café and it ain’t as simple as white with one anymore. Skinny cap, soy mocha, skinny soy latte in a mug with the handle facing south. So many variations. People have too much time, to little to do. Here I am ordering a boring old skinny latte, which means cows […]

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Is your Advertising Campaign Effective?

By Gavel Markowski / October 16, 2013 / 0 Comments

Checking the Pulse – I wasted almost an hour of my time the other day with a grumpy guy who works in the yellow fats market (butter/margarine). He talked about the various ‘segments’ of his market. He talked about what the ads we showed him meant. To him. He debated the ‘premise’. The ‘brand values’. […]

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