marketing

What else could I do? Why Marketers love their competition

By Gavel Markowski / August 12, 2019 / 0 Comments

I’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]

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Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / 0 Comments

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

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Simple and to the Point – How to Market Simply and Effectively

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at Byron Bay. Mecca for the socially aware. Spending a couple of hours with an old mate who has taken every holiday over the past ten years here. He bought a ‘bit of property’ every time he visited. He now owns a fair few spots, shops, farms, apartments. He decided to retire, in his […]

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Selling to the Stronger Sex – Advertising targeted towards Women

By Gavel Markowski / October 16, 2013 / 0 Comments

This is a huge chasm I’m trying to stretch my tiny brain across. The gap between  selling to chicks and selling to blokes. The massive variant between how women generally think and how men do. I neatly side step the issue of ‘You’re a bloke, what the F would you know?’ by engaging in a […]

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Selling it like it is – Why selling is so important to Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m in Greville Street, Prahran, Melbourne – heaven for the hip.  Everything is so correct, it’s almost not. The right looks, going into the right stores, buying the right things, taking them home in the right cars. The people on the footpath are half my age. Most beautiful. Skinny little bodies bouncing along full of […]

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PSM – Professional Services Marketing: Marketing Under Water

By Gavel Markowski / October 16, 2013 / 0 Comments

I order the calves liver, rare. Bottle of young Pinot, green salad. We’re sharing the oysters ‘cause there’s five varieties and both of us are wondering what makes a Cockle Bay oyster any better or worse than a Coffin Bay one. I’m lunching with one of my favorite comrades in arms who runs a PR […]

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Old Hat, This E-Stuff – E-Marketing in a Digital Age

By Gavel Markowski / October 16, 2013 / 0 Comments

The wonderful thing about e-marketing is you’re almost never paying for the media itself. It’s this that causes so much angst, so much intrigue, so much bull. And here I am again, sitting up to my arms in it. I’m actually sitting at Coast, aptly named for Sydney, because it can’t see any. In Melbourne […]

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How Marketing can affect corporate Culture

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting at my kitchen table, discussing the difficulties of digging a pool in my back yard with three men from the pool company and the conversation is getting heated. Incredibly, even though they do pools in Hawthorn, on our hill all the time, (and haven’t hit rock) they did not calculate in their quote […]

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How to Market Pharmaceuticals

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]

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How to do the right thing – On Ethics in Advertising and Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

It’s 7.50 am, I’m watching the box for the weather, the ads come on. A cute looking guy (editor has deleted his name, as we might get sued) with blue eyes, thick black hair and a square jaw (I think he had a cooking show once) is walking through a farmers market. He says this […]

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