brand association

The Dos and Don'ts of Networking for Advertising and Marketing People

By Gavel Markowski / October 16, 2013 / 0 Comments

A Guide to Non-Toxic Networking – It’s hot. The car’s air-con is struggling to fight back the strong northerly wind. I’m late. I hate being late. I always feel useless when I’m late. I hurry to find a park, march the couple of hundred metres fast enough to be covered in sweat. I wipe my […]

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Copywriting – The Top Ten Clichés and Why You Should Avoid Them

By Gavel Markowski / October 16, 2013 / 0 Comments

Advertising Clichés… We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here are the worst offenders in the UK – and the […]

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