advertising strategies

How to Market Pharmaceuticals

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]

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Do you wear Briefs – How to write a brief for effective Advertising

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting in a city café and it ain’t as simple as white with one anymore. Skinny cap, soy mocha, skinny soy latte in a mug with the handle facing south. So many variations. People have too much time, to little to do. Here I am ordering a boring old skinny latte, which means cows […]

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How to Advance your Marketing Career

By Gavel Markowski / October 16, 2013 / 0 Comments

You walk in to the office. You’re a minute or so late. You’re hot and bothered from racing to get there. Your feet hurt already. The coffee machine is broken, so you can’t have one. You get to your desk. There’s a yellow sticky note on your PC that asks you to come to a […]

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