brand marketing

Choosing the right Products to Market successfully

By Gavel Markowski / October 20, 2013 / 0 Comments

Vanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]

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Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / 0 Comments

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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It's in your hands – Marketing Managers and their Decisions

By Gavel Markowski / October 16, 2013 / 0 Comments

I like having the last word. It feels as if I’ve said ‘So there, tinkerbell’ and you don’t have a chance to reply as the phone goes dead in your hand. On that, phones are going to play a much bigger role in retail marketing in the future. With GPS and Google maps we’re now […]

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Hardware Heaven – How to advertise Hardware Products

By Gavel Markowski / October 16, 2013 / 0 Comments

I’ve got the remote in my hand. Glass in the other. First time I’ve sat down all day. I’m surfing the channels for something to take my mind off that which I can’t control. Like Iraq, Israel vs. Palestine, the higher Australian dollar and pointy shoes that ruin women’s feet. On comes one of the […]

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Cross Marketing With an Agency

By Gavel Markowski / October 16, 2013 / 0 Comments

In search of the perfect marriage – I’m sitting spinning on my ‘directors’ chair, drumming my fingers, scheming up something evil I can suggest to a client, to rip more precious lucre from their customer’s plastic accounts. And I’m wondering what lunch might look like, who I’m having it with. I’m bored, of course. It’s a […]

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