Advertising

Who’s who in Marketing land?

By Gavel Markowski / October 16, 2013 / 0 Comments

Marketing Mag. So far you’ve half-read three or four articles, found out a bit about design or telemarketing, noticed a couple of ads, taken in a few jokes. Now you’re at the end where they shove the chewy stuff. Nothing smart here. If you want to improve your IQ, move on McDuff. This bit’s bog […]

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How to Advance your Marketing Career

By Gavel Markowski / October 16, 2013 / 0 Comments

You walk in to the office. You’re a minute or so late. You’re hot and bothered from racing to get there. Your feet hurt already. The coffee machine is broken, so you can’t have one. You get to your desk. There’s a yellow sticky note on your PC that asks you to come to a […]

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Cross Marketing With an Agency

By Gavel Markowski / October 16, 2013 / 0 Comments

In search of the perfect marriage – I’m sitting spinning on my ‘directors’ chair, drumming my fingers, scheming up something evil I can suggest to a client, to rip more precious lucre from their customer’s plastic accounts. And I’m wondering what lunch might look like, who I’m having it with. I’m bored, of course. It’s a […]

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The Dos and Don'ts of Networking for Advertising and Marketing People

By Gavel Markowski / October 16, 2013 / 0 Comments

A Guide to Non-Toxic Networking – It’s hot. The car’s air-con is struggling to fight back the strong northerly wind. I’m late. I hate being late. I always feel useless when I’m late. I hurry to find a park, march the couple of hundred metres fast enough to be covered in sweat. I wipe my […]

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How private labels in retail are affecting markets

By Gavel Markowski / October 16, 2013 / 0 Comments

I Love Coles, BUT… FUCK    FUCK    FUCK    FUCK. This is coming from the next aisle. You could be forgiven for thinking it was a couple of iced-up hip-hop dudes from the western suburbs, all baggy pants and 50 cent attitude. You might imagine it’s a 3 year old trying to tell Mummy he can see […]

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retire

Retire

By Gavel Markowski / August 16, 2013 / 0 Comments

  Get to know your local baby boomer: A psychological study into a group who don’t like you much. I’m out fishing with Don. He arrived at 5am. Because he’s “Not sleeping too well, and it’s going to be a beautiful day, and you can sleep when you’re dead and why do you need much […]

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Publicity- Great for Marketing, Brilliant for Advertising

By Gavel Markowski / April 1, 2011 / 0 Comments

All publicity is…good? – Gerry Harvey is that Uncle you wanted when you were ten. The one who’d fly in from carving out a gold mine in New Guinea on Christmas Day, give you a shot gun wrapped with a greasy red ribbon and say ‘Hey Junior, want to try it on those pigeons? He opens […]

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