Advertising

What else could I do? Why Marketers love their competition

By Gavel Markowski / August 12, 2019 / 0 Comments

I’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]

Read More

Business Marketing Online

By Anya Ow / August 10, 2019 / Comments Off on Business Marketing Online

In this day and age, if you have zero online presence, you’d probably be suspected of being Too Hipster to Care, a Dinosaur, or of laundering money for some local mafia. Even a token webpage would do, one of those annoying one-pagers which contain a phone number and a picture and little else. That’s the […]

Read More

Racist Branding and Sushi Pizza

By Anya Ow / August 1, 2019 / Comments Off on Racist Branding and Sushi Pizza

When I sat down for lunch in one of Melbourne’s most popular fusion restaurants and saw Engrish in its branding, it felt like a kick in the gut. The most egregious, on the business card: “Sum-Ting-Wong? Let Mr. M know and we fix.” Australian Restaurant Named MR.MIYAGI Owned By Whites Slammed For Being RACIST And […]

Read More

Give-Back Advertising in Australia

By Anya Ow / July 26, 2019 / Comments Off on Give-Back Advertising in Australia

After recently listening to an interview with Blake Mycoskie, the founder of TOMS Shoes, via NPR’s ‘How I Built This’ podcast, I wondered if this model of giving back to the community should extend to the world of advertising and marketing. TOMS is a shoe company that matches every pair of shoes purchased with a […]

Read More

Social Causes Marketing

By Anya Ow / July 13, 2019 / Comments Off on Social Causes Marketing

Perhaps confusingly, one of the biggest adland events of the year bears approximately the same abbreviated title as the biggest film event of the year. Maybe because it appeals to adland egos, maybe everyone just likes to party in Cannes, who knows. This year, there was a minor stir over Alfonso Cuarón, who was a […]

Read More

What is Omnichannel?

By Anya Ow / July 8, 2019 / Comments Off on What is Omnichannel?

Omnichannel is one of the popular buzzwords flying around the industry, randomly smacking the uninitiated in the face. You’d be forgiven for thinking it has something to do with science fiction. The star of some new Transformers movie, maybe. Or the name for a new Pacific Rim Jaeger. Put simply, an “omnichannel” approach is a […]

Read More

Writing Online Dating Profiles

By Anya Ow / June 20, 2019 / Comments Off on Writing Online Dating Profiles

Apparently, there’s a sex recession going on in America. As well as a trend towards staying single in Seoul. To be honest, who’s surprised? The world’s clearly ending. Climate change is real, extreme weather events are growing normal, we’re still burning fossil fuels, nationalism is rife everywhere… there was even a Nutella shortage recently. Horrific. […]

Read More

Ethical Advertising

By Anya Ow / June 19, 2019 / Comments Off on Ethical Advertising

I’m in a movie theatre, waiting for a film to start. My friends and I tend to watch blockbusters because we’re easily entertained. With the world slowly burning down around us, it’s nice to spend a couple of hours every weekend pretending that tech billionaires would invest their money into armoured flight suits and personally […]

Read More
james bond product placement

Product Placement

By Anya Ow / June 15, 2019 / Comments Off on Product Placement

I’m going to assume that you’ve watched the latest, too-long instalment in the never-ending money-printing franchise called the Marvel Cinematic Universe. Yes, I’m talking about Avengers: Endgame. If you haven’t seen it — this article will contain a minor spoiler for the film, so proceed on your own risk. Still reading on? Good. Full disclosure: […]

Read More

Podcast ads

By Anya Ow / June 10, 2019 / Comments Off on Podcast ads

I’m listening to Pod Save America, an entertaining American Democratic podcast run by ex-Obama staffers. They’re discussing the 2020 Democratic candidates, which, I confess, I’m not really following the discussion closely. I don’t particularly care which candidate ends up the final nominee. The field’s immensely crowded right now and as such, less interesting. It’s sort […]

Read More
Scroll to Top