Advertising

Apps and Advertising

By Anya Ow / September 12, 2019 / Comments Off on Apps and Advertising

It’s Tuesday afternoon in the office. There’s a disbelieving exclamation from the creative department: “Jeremy Renner had an app?” Yes. Jeremy Renner had an app. He’s the actor best known for the archer guy in the Avengers, whose main purpose appears to be mysteriously surviving one apocalypse after another despite just being a vanilla human, […]

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Getting Television Messaging Right

By Anya Ow / August 31, 2019 / Comments Off on Getting Television Messaging Right

Ask people what they think about advertising, and chances are, if they’re not in the industry they’d probably answer in the negative. Which, okay, can be well-deserved. Television messaging can be annoying. There’s a reason why adblockers are catching on, why some people prefer to record free-to-air TV so they can fast-forward through ads, why […]

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Does Anyone Still Watch Television?

By Anya Ow / August 24, 2019 / Comments Off on Does Anyone Still Watch Television?

I stopped watching free-to-air TV long before Netflix even became a thing. It wasn’t just the ads. Other than Masterchef Australia, of which I remain a largely indifferent fan nowadays, there hasn’t really been much on Australian free-to-air TV that grabbed me. I’m not the only one: I don’t actually know anyone my age or […]

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building brand quickly

Building Your Brand Quickly

By Anya Ow / August 22, 2019 / Comments Off on Building Your Brand Quickly

Recently a UK leggings brand called Kukubird gained some notoriety over the local news/internet in Singapore. If you’ve ever lived in Southeast Asia and you’re familiar with the local argot, or if you understand Cantonese, you’re probably already laughing. If you didn’t, well. “Kuku” is part of the Cantonese slang term for male genitalia, and […]

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Small Budget Marketing

By Anya Ow / August 17, 2019 / Comments Off on Small Budget Marketing

I’m in my mid-30s, which means I’m a millennial. Before I buy any product, I look up reviews. Competing brands. Lists such as ‘Best wireless headphones of 2019’ or even ‘Best robot vacuum cleaner’. I’ll often go for a known brand, but if I see a lesser-known brand with good reviews or placed on rec […]

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What else could I do? Why Marketers love their competition

By Gavel Markowski / August 12, 2019 / 0 Comments

I’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]

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Business Marketing Online

By Anya Ow / August 10, 2019 / Comments Off on Business Marketing Online

In this day and age, if you have zero online presence, you’d probably be suspected of being Too Hipster to Care, a Dinosaur, or of laundering money for some local mafia. Even a token webpage would do, one of those annoying one-pagers which contain a phone number and a picture and little else. That’s the […]

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Racist Branding and Sushi Pizza

By Anya Ow / August 1, 2019 / Comments Off on Racist Branding and Sushi Pizza

When I sat down for lunch in one of Melbourne’s most popular fusion restaurants and saw Engrish in its branding, it felt like a kick in the gut. The most egregious, on the business card: “Sum-Ting-Wong? Let Mr. M know and we fix.” Australian Restaurant Named MR.MIYAGI Owned By Whites Slammed For Being RACIST And […]

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Give-Back Advertising in Australia

By Anya Ow / July 26, 2019 / Comments Off on Give-Back Advertising in Australia

After recently listening to an interview with Blake Mycoskie, the founder of TOMS Shoes, via NPR’s ‘How I Built This’ podcast, I wondered if this model of giving back to the community should extend to the world of advertising and marketing. TOMS is a shoe company that matches every pair of shoes purchased with a […]

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Social Causes Marketing

By Anya Ow / July 13, 2019 / Comments Off on Social Causes Marketing

Perhaps confusingly, one of the biggest adland events of the year bears approximately the same abbreviated title as the biggest film event of the year. Maybe because it appeals to adland egos, maybe everyone just likes to party in Cannes, who knows. This year, there was a minor stir over Alfonso Cuarón, who was a […]

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