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KimOhNo and Other Stories

By Anya Ow / July 6, 2019 / Comments Off on KimOhNo and Other Stories

I don’t actually keep up with the Kardashians. If I ran into them in the street, I probably wouldn’t recognise them. I don’t listen to Kanye’s music, and I don’t watch reality TV. Annoyingly enough, they’re still ubiquitous in the popular zeitgeist. In other words, the twittersphere keeps trying to cram details of their life […]

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Long Live Avocado Toast

By Anya Ow / June 29, 2019 / Comments Off on Long Live Avocado Toast

The avocado toast thing just will not die. In May, Financial Counselling Australia researcher Mia Shelton said at an FCA conference in Melbourne that “Financial difficulties for young people are very real and it’s not just about avocado on toast.” It’s a cutesy little reference thrown out for the conference attendees, who we presume are […]

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Writing Online Dating Profiles

By Anya Ow / June 20, 2019 / Comments Off on Writing Online Dating Profiles

Apparently, there’s a sex recession going on in America. As well as a trend towards staying single in Seoul. To be honest, who’s surprised? The world’s clearly ending. Climate change is real, extreme weather events are growing normal, we’re still burning fossil fuels, nationalism is rife everywhere… there was even a Nutella shortage recently. Horrific. […]

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Limiting Your Online Footprint

By Anya Ow / June 14, 2019 / Comments Off on Limiting Your Online Footprint

After thirty-ish years living on this slow-dying planet with only a vague idea of what the stock market is or how to engage with it, I’ve finally decided to teach myself how to trade. While doing some basic research — like which online stockbroker to use, which stocks are blue chip, what ETFs are, how […]

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Podcast ads

By Anya Ow / June 10, 2019 / Comments Off on Podcast ads

I’m listening to Pod Save America, an entertaining American Democratic podcast run by ex-Obama staffers. They’re discussing the 2020 Democratic candidates, which, I confess, I’m not really following the discussion closely. I don’t particularly care which candidate ends up the final nominee. The field’s immensely crowded right now and as such, less interesting. It’s sort […]

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Pulling Ads in Protest

By Anya Ow / June 5, 2019 / Comments Off on Pulling Ads in Protest

Every morning, after I feed the cats, make breakfast, I open my MacBook and curse myself. “Twitter,” I say, “what’s the worst thing that happened while I was asleep?” YouTube’s algorithm has been curating home movies of unwitting families into a catalog of semi-nude kids, we found. YT often plays the videos after users watch […]

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Google and Ad Auctions

By Anya Ow / May 15, 2019 / Comments Off on Google and Ad Auctions

Google is changing how it’s selling programmatic advertising by the end of the year. It’s moving from a second price auction into first price ad auctions, where people bid what they actually want to pay for advertising. It’s… wait. Did you understand any of that? If you did, skip this article. You probably already work […]

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The Dark Side of Stock Imagery

By Anya Ow / September 1, 2018 / Comments Off on The Dark Side of Stock Imagery

If you’ve been hanging around the ad agency echelons of Twitter, you’d have seen this thread: So today I’m going to tell you the story of How I Ended Up with my Face On a McDonald’s Advert in China – A Cautionary Tale. Six or so years ago, a friend in Canada posted a pic […]

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Storybook Marriage UNICEF

By Anya Ow / March 23, 2016 / Comments Off on Storybook Marriage UNICEF

UNICEF has partnered with wedding blog Bridal Musings to raise awareness of the effect of child marriage on young girls. The campaign is hosted on Bridal Musings, and runs through Instagram and Twitter as well as YouTube. Launched before International Womens’ Day, it also highlights actual stories of victims of childhood marriage. UNICEF and Child […]

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An Instagram Old Spice Adventure

By Anya Ow / August 7, 2015 / Comments Off on An Instagram Old Spice Adventure

You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Go toward the light—maybe it’s a way out? Grab the Old Spice? Tap image once to use tags to navigate. A photo posted by Old Spice (@oldspice) on […]

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