Digital

Big Data and Creativity

By Anya Ow / July 7, 2018 / Comments Off on Big Data and Creativity

My cat is a purebred Birman, a fluffy fur-shedding machine created to have the temperament and self-preservation instincts of a soft toy. A year ago he ate an unknown substance that gave him acute pancreatitis. After several vet visits, a large bill, and an absolute refusal to switch to a fresh meat diet to save […]

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Evolution of Modern Advertising

By Anya Ow / May 19, 2018 / Comments Off on Evolution of Modern Advertising

It’s Monday afternoon. After lunch. There’s a discussion in the marketing half of the office, which ends with the youngest (millennial) member of Starship asking, “Who still watches TV anyway?” Making my afternoon cuppa tea in the kitchen, I thought back. When was the last time I watched TV? That’s right. Masterchef Australia’s 2017 finals, […]

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