branding

How to Develop Brand Loyalty

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting here, 6 am. On the kitchen table. It’s raining. Well, it is Melbourne. In my Adidas Runners, Bonds Boxers, Hanes T-Shirt, Yarra Trail Pants, Louitt Bay Windcheater, wearing a Swatch watch that’s been the best lucky watch I’ve ever owned. I’m working on a G4 Mac Laptop, carried around in a beaten-up Targus […]

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The Dos and Don'ts of Networking for Advertising and Marketing People

By Gavel Markowski / October 16, 2013 / 0 Comments

A Guide to Non-Toxic Networking – It’s hot. The car’s air-con is struggling to fight back the strong northerly wind. I’m late. I hate being late. I always feel useless when I’m late. I hurry to find a park, march the couple of hundred metres fast enough to be covered in sweat. I wipe my […]

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Copywriting – The Top Ten Clichés and Why You Should Avoid Them

By Gavel Markowski / October 16, 2013 / 0 Comments

Advertising Clichés… We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here are the worst offenders in the UK – and the […]

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How private labels in retail are affecting markets

By Gavel Markowski / October 16, 2013 / 0 Comments

I Love Coles, BUT… FUCK    FUCK    FUCK    FUCK. This is coming from the next aisle. You could be forgiven for thinking it was a couple of iced-up hip-hop dudes from the western suburbs, all baggy pants and 50 cent attitude. You might imagine it’s a 3 year old trying to tell Mummy he can see […]

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Global Brand Positioning

By Gavel Markowski / September 16, 2010 / 0 Comments

Why can’t I get tennis balls in purple and orange? Why can’t I get a telco who’ll ring up and say “Geoffrey, your broadband data contract is full for this month – instead of it slowing you down, why don’t I swipe your card for another 30 bucks?”

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