Psychographics in Advertising- The fine art of getting under people's skin

By Gavel Markowski / October 16, 2013 / 0 Comments

‘For all of the women you are’. Early nineties TV ad for a magazine I think. Don’t know whether it actually sold any more bits of pretty coloured paper or resulted in any more trees being tossed on the altar of Rupert’s financial empire, but nice ad cause I remember it. Could be because I […]

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