viral marketing

How to make an Ad Campaign go Viral

By Gavel Markowski / October 16, 2013 / 0 Comments

It’s 10.13 am Tuesday morning. I am in the boardroom with my team of creatives (ten crammed in like John West’s sardines) working on a pitch. We are searching for the big idea. Thoughts are bouncing back and forth like a Federer / Hewitt tennis match. Some hit the net. Some miss the court completely […]

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