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This Crazy LG Vacuum Ad

By Anya Ow / June 1, 2016 / Comments Off on This Crazy LG Vacuum Ad

Whoah. In this LG ad, 2015 U.S. Extreme Rock Climbing medalist Sierra Blair-Coyle scales a skyscraper using two LG Code Zero K94SGN vacuum cleaners worn on her back. Via Adweek: The building is about 460 feet high and situated in Songdo International Business District, a “smart city” about 40 miles southwest of Seoul, South Korea. […]

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Generation X: Why Advertising and Marketing needs the X-Factor

By Gavel Markowski / October 20, 2013 / 0 Comments

It’s Saturday morning. I’m in Glenferrie Road, Hawthorn. A shopping strip in a suburb for people who’d really like to live in Toorak but don’t want to look pushy. I’m parking my scratched old Landrover Disco. I note that I’m in a line of 4WD’s. Rangies, Honda CRV’s, Pagero’s, Ford Explorers (do they let Ford’s […]

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How Marketing can affect corporate Culture

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting at my kitchen table, discussing the difficulties of digging a pool in my back yard with three men from the pool company and the conversation is getting heated. Incredibly, even though they do pools in Hawthorn, on our hill all the time, (and haven’t hit rock) they did not calculate in their quote […]

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Do you wear Briefs – How to write a brief for effective Advertising

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting in a city café and it ain’t as simple as white with one anymore. Skinny cap, soy mocha, skinny soy latte in a mug with the handle facing south. So many variations. People have too much time, to little to do. Here I am ordering a boring old skinny latte, which means cows […]

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Copywriting – The Top Ten Clichés and Why You Should Avoid Them

By Gavel Markowski / October 16, 2013 / 0 Comments

Advertising Clichés… We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here are the worst offenders in the UK – and the […]

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retire

Retire

By Gavel Markowski / August 16, 2013 / 0 Comments

  Get to know your local baby boomer: A psychological study into a group who don’t like you much. I’m out fishing with Don. He arrived at 5am. Because he’s “Not sleeping too well, and it’s going to be a beautiful day, and you can sleep when you’re dead and why do you need much […]

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Retail Culture- Does it fit with your Brand?

By Gavel Markowski / September 29, 2011 / 0 Comments

Hating IKEA and the whole self-service retail culture – I’m at Ikea with Stephanie, who works at Starship, and we’re returning four big boxes which contain one big bookcase, cause it was the wrong color when we opened the boxes, but it said white on the label. This is because Ikea will deliver, but won’t ensure […]

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