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French supermarket Intermarche has a new ad campaign called the Taste of Colours, highlighting how artificial colouring messes with our minds. Via Adweek: French law forbids marketers to explicitly say that additives might be harmful, so Paris-based agency Romance devised the taste test to make its point in a subtle, compelling way that would meet […]
Dawn celebrates 40 years of collaboration with the International Bird Rescue with this heartwarming video involving cute ducklings. A 2010 article by NPR described why Dawn is the bird cleaner of choice for oil spills: At a warehouse turned bird bathhouse in Venice, La., dozens of bottles of Dawn stand like soldiers behind a row […]
England’s in the semifinals for the World Cup, a source of mass celebration in the UK for its fans. ICYMI: their excellent squad announcement video highlighting diversity and shot on location at Wembley, with kids from various walks of life calling out the names of the squad. Perhaps unsurprisingly, this unusual way of announcing the […]
MIFF 2018 is almost here! The Melbourne International Film Festival is running on 2 to 19 August, featuring films like Rafiki and Dogman. Looking forward to it! One Aussie film that we’re probably going to catch is The Island of the Hungry Ghosts, the feature debut by Gabrielle Brady. Via Screen Daily: The feature debut […]
This bizarre and controversial 7-Eleven ad has annoyed Norway’s tourism board and received shoutouts from the comedian John Oliver. Via Quartz: A TV ad and posters show a young Norwegian couple in front of the country’s famous scenery of mountains and fjords—but the message is a warning to use protection to avoid spreading STDs. It […]
This adorable Aardman Animation short film titled “Stay clear, stay safe” is a cautionary tale about water safety in Canada. Via Adweek: “Initially, we had this idea to tell a classic underdog tale about a little boy,” Meghan Kraemer, associate creative director at the Hive, which developed the campaign, tells Adweek. “At the end of […]
This viral ad for 28-year-old candidate Alexandria Ocasio-Cortez helped topple a powerful incumbent, causing one of the biggest political upsets in NYC. Via the Intercept: Within a day, the video had over 300,000 views. It’s not hard to see why. The video is tightly produced, crafting a narrative about an organizer-candidate who has the same […]
This Strong Black Leads “A Great Day in Hollywood” campaign by Netflix recreates an iconic photograph to celebrate its African-American leads. Via Variety: Netflix unveiled a brand image spot during Sunday’s BET Awards telecast that highlights black artists who work for the streaming giant. The spot dubbed “A Great Day in Hollywood” was inspired by […]
Minecraft remains one of the most popular games in the world. Recently they’ve had an unusual real world impact – with coral reefs. Via the Minecraft blog: To celebrate the Minecraft Update Aquatic (Phase One out now in several editions of the game, and in pre-release on Java), we’ve been working with several partners to […]
BWM Dentsu Sydney has won a 2018 Grand Prix for Good in Cannes for its Project Revoice campaign for the ALS Association. Via PR Newswire: The ALS Association today announced the launch of “Project Revoice,” an international initiative to help people with ALS [also known as Motor Neurone Disease] record their voices so they still […]