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John Lewis' Moz the Monster Christmas

By siteadmin / November 15, 2017 / Comments Off on John Lewis' Moz the Monster Christmas

Yes it’s that time of year where everyone inundates you with Christmas ads – Here’s John Lewis’, with a character called Moz the Monster. It’s garnered a bit of a mixed response from the public, according to the BBC: The eagerly anticipated ad from the high street store tells the story of a little boy […]

M&S and a Paddington Bear Christmas

By siteadmin / November 14, 2017 / Comments Off on M&S and a Paddington Bear Christmas

Marks and Spencer is kicking off the Holiday Season ad campaign overload with an adorable short film involving Paddington Bear. The Guardian ruminates on the ad and on the law of unintended consequences: It’s a nicely made advert and will surely enhance the reputation of M&S, Paddington 2 and burglars this Christmas. My concern is […]

Chemours and Women in Science

By siteadmin / November 13, 2017 / Comments Off on Chemours and Women in Science

Chemours celebrates women in science with a series of historical PSAs, encouraging women to pursue the sciences and work in STEM. Via Adweek: Women throughout history have made countless noteworthy contributions to science, technology, engineering and math. Yet today, they still only hold a scant 29 percent of jobs in STEM, according to the advocacy […]

Sweet Country

By siteadmin / November 10, 2017 / Comments Off on Sweet Country

Sweet Country, a low-budget Australian Western, has won a major prize at TIFF. Congratulations! Hopefully there’d be an Oscar nod in the works. Via the Sydney Morning Herald: For a film initially suggested by the sound recordist on one of his films, director Warwick Thornton has been overwhelmed by the early response to Sweet Country. […]

This Is The Journey by Alo House

By siteadmin / November 9, 2017 / Comments Off on This Is The Journey by Alo House

This is the Journey is a beautiful, powerful ad from Alo House, from a recovering addict to those who are still suffering from addiction. Via Adweek: Created by agency Paradam—who name, interestingly enough, means “an object which reveals itself only to those that know how to see it”—the resulting short film, titled “This Is the […]

Here's The Plan

By siteadmin / November 8, 2017 / Comments Off on Here's The Plan

Here’s the Plan is a beautiful animated short film about relationships and how they should work out problems in a healthy way over time. Via Short of the Week: Here’s the Plan, Fernanda Frick’s ambitious 18min short film, is notable for its audacity—the audacity to tell a relationship story about two people who genuinely love […]

Alien Invasion S.U.M.1.

By siteadmin / November 6, 2017 / Comments Off on Alien Invasion S.U.M.1.

This sci fi film, also improbably named Alien Invasion S.U.M.1., looks promising, starring Iwan Rheon of Game of Thrones fame. It’s been picked up for limited distribution. Via Variety: Gravitas Ventures has acquired all North American distribution rights on sci-fi thriller “Alien Invasion: S.U.M.1,” which stars “Game of Thrones” actor Iwan Rheon. Munich-based sales agent […]

The Xbox One X

By siteadmin / November 3, 2017 / Comments Off on The Xbox One X

Rather improbably, Microsoft’s latest console is called the Xbox One X, touted as the most powerful gaming console made yet. Did they run out of inspiration for the name? Either way, here is its equally high budget ad campaign. Via Adweek: Xbox One X, the Microsoft product touted as “the most powerful console ever made,” […]

Calvin Klein Eternity

By siteadmin / November 2, 2017 / Comments Off on Calvin Klein Eternity

Jake Gyllenhaal stars in this ad for Calvin Klein in its Eternity campaign, reading an e. e. cummings poem to his daughter. Via Adweek: One more reason to love Jake Gyllenhaal: He recites touching lines of an e.e. cummings poem to his darling 4-year-old daughter. Well, it’s an advertising scenario, for Calvin Klein’s Eternity, and […]

First World Problems

By siteadmin / November 1, 2017 / Comments Off on First World Problems

This dark short film called Learn: First World Problems by Jonathan Desbiens looks at “aging millennials” and their problems. Via Short of the Week: Shot by fellow S/W alum Kristof Brandl, the 4:3 film is, naturally, terrific to look at, but the pleasure of the short film comes from the psychology of its characters. It’s […]

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