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Six Second Storytelling was a challenge by SXSW to cram the plot of a classic novella such as Dracula into a six second film clip. Via DesignTaxi: The advertising landscape is quickly changing. Traditional marketing just doesn’t cut it anymore in this digital age. Brands are hastily thinking up new ways to cut through the […]

30,000 paint chips, 5,600 hours of work and 24 production artists went into the creation of Sherwin-Williams’ new “Colour Chips” ad. Via Adweek: “We know people aren’t inspired by paint itself. What people really care about is the transformation a coat of paint can provide,” says Jonathan Cude, chief creative officer at McKinney, which developed […]

Standby is a BAFTA-nominated short film that takes place entirely within a police car written and directed by Charlotte Regan. Via Short of the Week: Recently nominated for a prestigious BAFTA award and screened at the Toronto International and London Short film festivals, Charlotte Regan’s Standby is a short hitting the internet with a great […]

Litbait tries to troll readers into reading classic books with “clickbait” headlines which are actually the plots of well-known novels. Via Adweek: Facebook posts featured witty teases like “British guy dies after selfie gone wrong” (The Picture of Dorian Grey), “Teenage girl tricked boyfriend into killing himself” (Romeo and Juliet), “When it’s OKAY to slut […]

Steaks on a plane with Samuel L Jackson and Spike Lee for Capital One for their latest March Madness campaign from DDB Chicago. Via Adweek: A cheeky reference to Jackson’s infamously on-the-nose 2006 film Snakes on a Plane, the scene captures the kind of antics the trio perform in six new ads, which launched Sunday […]

50 years later, Heinz has “approved” Don Draper’s Pass the Heinz concept for them, producing it exactly as he intended. Via Adweek: It was a compelling idea, even if the client wan’t convinced at the time. Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz […]

Jellywolf is a psychedelic short film for the Fifth Sense shot by Amina Har’el for Chanel No5 L’EAU, with Kiersey Clemons and Lisa Bonet. Via Paste Magazine: It’s no surprise that a collab between i-D and CHANEL produces serious eye candy, but the latest installment for their digital platform The Fifth Sense may be their […]

Uncertain is a beautifully shot documentary about the town of the same name in Texas, following some of its inhabitants on their day to day lives. Via the Guardian: Wonder and horror stalk this remarkable documentary from film-makers Ewan McNicol and Anna Sandilands. Its setting is the tiny town of Uncertain (motto: “America’s best-kept secret”), […]

Die Astronautin is a competition to put the first German female astronaut in space. Already in its finalist stages, it’s now seeking crowdfunding. Via Gizmodo: Although it sounds like The Hunger Games in space, Germany’s “Die Astronautin” competition—which means “the female astronaut”—seeks to put the first German woman into space. In March 2016, 400 women […]

Bacteriads are literally bacteria-filled ads, posters created by agency The Electric Factory to remind people to wash their hands more often. Via Adweek: The Electric Factory Group co-founder and CCO Juan Ciapessoni will tell you that you can disrupt any medium, even a traditionally static one like out-of-home posters. “All that matters is the idea, […]