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Bank of America Marketing

By Anya Ow / September 14, 2015 / Comments Off on Bank of America Marketing

Good morning Monday! Have you seen Bank of America’s campaign with Billy Idol? It’s a series of TV spots mocking the process of making ads: some parts definitely cut a little TOO close to the bone. It’s a type of campaign that risks getting annoying (ING Direct, we’re looking at you), but this series of […]

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Tom Hiddleston and a Jaguar walk into a bar…

By Anya Ow / September 11, 2015 / Comments Off on Tom Hiddleston and a Jaguar walk into a bar…

Tom Hiddleston is back in a second installment of Jaguar’s Art of Villainy campaign, with ‘There’s a New Boss in Town’, also featuring Nicholas Hoult (Xmen, Mad Max). The previous ad was banned in the UK by Britain’s Advertising Standards Authority for seemingly exceeding speed limits in an enclosed environment despite not actually doing so. […]

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File Cabinets for Sale

By Anya Ow / September 10, 2015 / Comments Off on File Cabinets for Sale

Hey guys. We’re looking to sell our file cabinets. They might be a little old, but they’re full of character! Perfect as a prop. Or as a conversation piece. Or if you’re looking to size down from a phone box. *We don’t recommend actually using them as dinosaur cover. But don’t worry. T-Rexes were most […]

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By Anya Ow / September 10, 2015 / Comments Off on Solarbeat

Solarbeat is a cool digital music box created by visual designer Luke Twyman, using the real orbital frequencies of the solar system. Originally designed in flash in 2010, it’s been remade using the WebAudio API, coinciding with NASA’s Dawn spacecraft entering Ceres’ orbit. Have a listen! It’s oddly calming, the UI is fun, and with […]

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Google Street View for Cats

By Anya Ow / September 9, 2015 / Comments Off on Google Street View for Cats

In an ingenious attempt to increase tourism for the cat-obsessed digital age, Hiroshima prefecture’s tourism board has launched a Google street view-esque cat’s eye map for cats. Walk through the city of Onomichi at cat level – other cats in the area that you can see are tagged with their profiles, which you can click […]

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Star Wars Nostalgia

By Anya Ow / September 8, 2015 / Comments Off on Star Wars Nostalgia

This Target ad does get a bit long, but it’s a hugely heartwarming spot celebrating kids’ love of Star Wars and Star Wars nostalgia. With the movie coming in December, retailers everywhere seem to be preparing for a collective marketing tie-in. Speaking of which, has everyone seen the new BB-8 toy? Already touted as the […]

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IKEA Kitchens

By Anya Ow / September 7, 2015 / Comments Off on IKEA Kitchens

Happy Monday! IKEA has been on a roll lately with its ad blitz. Check out its latest ad, a play on cooking and kitchen decor, as the character slices and dices furniture together to make the perfect kitchen. The tiny little workable tap at the end is a nice bonus – just enough to be […]

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Viral Marketing for Films

By Anya Ow / September 4, 2015 / Comments Off on Viral Marketing for Films

Happy Friday! As the Martian prepares to roll into theatres, 20th Century Fox has launched a viral marketing campaign for the film, which involves Matt Damon getting stranded on Mars, and, quoting the movie, needing to “science the shit out of this” to survive. Famous astrophysicist and host of Cosmos, Neil deGrasse Tyson, has recently […]

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Google rebrands

By Anya Ow / September 3, 2015 / Comments Off on Google rebrands

Google has made the biggest change to its logo in 16 years, as part of its new identity family, showing how Google works across different media and how it interacts with people over different platforms. It’s certainly a cleaner, modern look! Check out the Doodle celebrating the rebrand as well, if you haven’t seen it: […]

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Kids Try Dark Chocolate for the First Time

By Anya Ow / September 2, 2015 / Comments Off on Kids Try Dark Chocolate for the First Time

Kids try dark chocolate for the first time in this hilarious ad for Splendid Chocolates by BBR Saatchi & Saatchi. That look of betrayal on some of their little faces. Brilliant! Via Adweek: “Most Israeli moms actually keep a full drawer stocked with goodies, which by the end of the week is bound to need […]

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