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SOCIAL MEDIA MARKETING – The amazing power of Ants I’m staring up at a blue sky. Something moves at the edge of my vision. I think I’m seeing shadows, but no matter which way I tilt my head, it just moves in a determined direction, one way along the edge of my line of vision. […]

EXTENDED GUIDE TO BUYING TELEVISION AIRTIME Following up last month’s article about ‘What to look for in Creative for TV’, and after some weeks of Xmas spirit, I turn my unfocused eyes to the really tricky bit about using TV. The bit you can’t fathom or explain. The price of TV ads. And how they […]

BUYING TELEVISION TIME – The Big Scream It’s about 7.30 pm. I’m driving home after a couple of quiet drinks with my mate Paul and his mate Peter and I wonder how to start this article. I’m not concentrating, but then, do I ever? It’s raining a light drizzle. The road is slippery. The tram […]

This was written back when there were still lots of local papers. There are less big ones now, but I do notice lots of ltttle cute ones popping up as a sort of backlash against the rise of global social media. GOING DOWN TO THE LOCAL It’s a Tuesday night at Graeme’s. I’ve got a […]

This was written about that media that just wont die, Radio, for, and about the people whho also wont die. Radio jerks. Whether they are the patronising leftie socialists on the ABC, or the ‘funny’ try-hards on commercial stations copying the same formulae they copy throughout the world (Oh, did that happen to you this […]

This was written years ago and now serves as a fun and still completely true story about how the media barons treat we poor slaves. Thump thump thump thump. It’s bloody loud in here, but the view is great and the conversation absolutely trippy. I’m with Rupert and Kerry in Kerry’s new Sagorski chopper, slowly […]