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Ariel India’s brilliant new #SharetheLoad campaign has gone viral. Via the Inspiration Room: Procter & Gamble laundry brand Ariel is running #ShareTheLoad, a campaign encouraging men to take their share of the household chores in India. Launched in 2015, the campaign began with the question, “Is laundry only a woman’s job?”. Ariel laundry packaging was […]

Coping with Humans is a hilarious new, sci-fi ad with Carrie Fisher of Leia Skywalker fame. IBM Watson is a cognitive system that’s ushering in the new era of cognitive business. Recently, a group of battered science fiction bots spoke about their yen to take over the world and their dislike for working with humans. […]

DBD International has released a video about what they think ROI is about: a return on ingenuity. This reinterpretation of what ROI means is not new to DBD International, though it hasn’t been so crisply presented before. For example, a return on ideas is about how an organisation can become more efficient, effective and value-adding, […]

Catmageddon is a hilarious anti-smoking PSA that aired during the Grammys. Via Adweek: The venerable anti-smoking initiative Truth has tried just about everything to get people to stop smoking: edgy teens, cowboys with electronic voiceboxes, even earnest appeals to our health and vanity. Now they’re pulling out the big guns. Truth now says smoking is […]

Happy Monday! Here’s a compilation of every Best VFX winner ever, via Burgerfiction: For the 1927/28 Academy awards, the award was for engineering effects. There was no award again until 1938 where it was called a special award “for outstanding achievement in creating special photographic and sound effects. The very next year the award was […]

This cool video is about the fine art and craft of 1960s wallpaper manufacture. From This is Colossal: The film was shot at a factory in Perivale, just ten miles west of London. All of the wallpaper designs found in the video are garish and bright, shot in a time when people were intent on […]

And following on the heels of our post about spoofed DIY culture, here’s a video from Spike Lee’s ad agency, Spike DDB, that’s pretty much about the commercialisation of hipster culture. From Adweek: No man has more effectively served as an unofficial spokesperson for the city within a city than director Spike Lee. And so, […]

Growing tired of DIY hipster Maker culture? This video is for you. It’s the latest in a set of videos pushing back against artisanal culture. Some other of our favourites include ‘Bespoke Water’: The film features the Timmy Brothers, who peddle bespoke drinking water, like Batch #1402, which contains Mississippi River water, Lake Pontchartrain water […]

The Garden of Earthly Delights is a VR experience for Google Cardboard that celebrates one of the most famous Bosch paintings. Via VRScout: This dream-like first-person Google Cardboard VR experience is the latest app to celebrate the 500th anniversary of one of the world’s great surrealist paintings. Bosch VR explores each panel of The Garden […]

Papa is an amazing short film by Natalie Labarre. An inventor realizes he’s not a great dad so he decides to invent a better one. About the filmmaker: Natalie Labarre is a Franco-American animation artist native to NYC. At the end of her studies at the School of Visual Arts in Manhattan, she received a […]