Advertising

advertising to baby boomers

Advertising to baby boomers

By Gavel Markowski / August 28, 2015 / Comments Off on Advertising to baby boomers

No, I don’t mean the business in baby boomers is booming, cause God knows you all know that’s the case, so why write an article about it? I mean they bloody well boom. They talk loud, they push you around. They are a bit deaf, cause they’re older than most of us, and they have […]

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How to buy TV advertising

By Gavel Markowski / August 19, 2015 / Comments Off on How to buy TV advertising

Below I touch on the types of organizations which can buy for you and how to deal with them. If you’re not sure still, call us at Starship (03 9428 4411) and we’ll try to help. Who can buy TV for you? – Suppliers Before we start – philosophy – the thing to remember about […]

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The Three Year Old Taxi Driver

By Anya Ow / August 17, 2015 / Comments Off on The Three Year Old Taxi Driver

Good morning Monday! For its 3rd birthday, Hailo ran a prank on its customers in Dublin, with a 3-year-old taxi driver. The stunt was thought up of by Dublin agency Guns or Knives. Via The Stable: [A]according to agency, Guns or Knives, “It’s our [Hailo’s] 3rd birthday, so we’ll do what we want to.” At […]

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Television Advertising – How to buy TV air-time

By Gavel Markowski / August 10, 2015 / Comments Off on Television Advertising – How to buy TV air-time

After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22 year old marketing graduates. Keep […]

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Cutevertising

By Anya Ow / August 4, 2015 / Comments Off on Cutevertising

Animals are voiced by kids, in this bottled water ad. Cutevertising at its best. Want more? Here are some of our favourites in the genre: 1. Budweiser Puppy Ad Because horses. And puppies. Winning combo. 2. Dear Kitten, by Friskies This insanely viral ad series has been a huge hit for Friskies. 3. Volkswagen: The […]

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How to buy Advertising Space on Television

By Gavel Markowski / February 16, 2015 / Comments Off on How to buy Advertising Space on Television

How to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]

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Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / Comments Off on Yanking Youth – Advertising to Teens

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

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WWW – Advertising on the web, Then and Now

By Gavel Markowski / October 20, 2013 / Comments Off on WWW – Advertising on the web, Then and Now

What is it about young men? They just can’t take their hands off it. They love the intense. The detailed. The more maybe plausible, the more wonderful. The web is the absolute pinnacle of wank; there’s lots to get excited about and very little comes of the experience. Despite the web’s huge faults, like the […]

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Choosing the right Products to Market successfully

By Gavel Markowski / October 20, 2013 / Comments Off on Choosing the right Products to Market successfully

Vanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]

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Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / Comments Off on Utopia Vs. Nice – The importance of relevance in Advertising

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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