Marketing

What is Omnichannel?

By Anya Ow / July 8, 2019 / Comments Off on What is Omnichannel?

Omnichannel is one of the popular buzzwords flying around the industry, randomly smacking the uninitiated in the face. You’d be forgiven for thinking it has something to do with science fiction. The star of some new Transformers movie, maybe. Or the name for a new Pacific Rim Jaeger. Put simply, an “omnichannel” approach is a […]

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KimOhNo and Other Stories

By Anya Ow / July 6, 2019 / Comments Off on KimOhNo and Other Stories

I don’t actually keep up with the Kardashians. If I ran into them in the street, I probably wouldn’t recognise them. I don’t listen to Kanye’s music, and I don’t watch reality TV. Annoyingly enough, they’re still ubiquitous in the popular zeitgeist. In other words, the twittersphere keeps trying to cram details of their life […]

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Ethical Advertising

By Anya Ow / June 19, 2019 / Comments Off on Ethical Advertising

I’m in a movie theatre, waiting for a film to start. My friends and I tend to watch blockbusters because we’re easily entertained. With the world slowly burning down around us, it’s nice to spend a couple of hours every weekend pretending that tech billionaires would invest their money into armoured flight suits and personally […]

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james bond product placement

Product Placement

By Anya Ow / June 15, 2019 / Comments Off on Product Placement

I’m going to assume that you’ve watched the latest, too-long instalment in the never-ending money-printing franchise called the Marvel Cinematic Universe. Yes, I’m talking about Avengers: Endgame. If you haven’t seen it — this article will contain a minor spoiler for the film, so proceed on your own risk. Still reading on? Good. Full disclosure: […]

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Podcast ads

By Anya Ow / June 10, 2019 / Comments Off on Podcast ads

I’m listening to Pod Save America, an entertaining American Democratic podcast run by ex-Obama staffers. They’re discussing the 2020 Democratic candidates, which, I confess, I’m not really following the discussion closely. I don’t particularly care which candidate ends up the final nominee. The field’s immensely crowded right now and as such, less interesting. It’s sort […]

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Google Chrome, HTTPS, and the HTTP Purge

By Anya Ow / February 5, 2019 / Comments Off on Google Chrome, HTTPS, and the HTTP Purge

Are you browsing a website on Chrome? Head to your website and check out the address bar. If you’re a business, ideally your IT people have already switched over your site from HTTP to HTTPS, given you the nice green lock icon and a ‘Secure’ statement. If they haven’t, or if you have no IT […]

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TV vs Digital Advertising

By Anya Ow / September 8, 2018 / Comments Off on TV vs Digital Advertising

Here in Starship, we listen to a lot of podcasts. The creative director likes a mix of American politics and true crime, our social media manager’s trying out Serial, and I’m more of a law/politics person. Unless it’s Game of Thrones season, then it’s Game of Thrones all the way. Pity we’ll have to wait […]

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Political Advertising

By Anya Ow / July 28, 2018 / Comments Off on Political Advertising

It’s politics season for Australia. I think. I’m not really what you’d call plugged into the Australian political scene — US politics sucks up so much air sometimes that it’s hard to remember that we actually live on the other side of the world. Australian politics has been trying its best to compete with the […]

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World Cup Finals and Marketing

By Anya Ow / July 14, 2018 / Comments Off on World Cup Finals and Marketing

The World Cup Finals are coming, and you probably know the date — unless you live in one of the few countries in the world where football isn’t a religion. The World Cup (yes, the one involving ‘soccer’, which by the way really should be just called football) is unofficially the world’s most popular sporting […]

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Big Data and Creativity

By Anya Ow / July 7, 2018 / Comments Off on Big Data and Creativity

My cat is a purebred Birman, a fluffy fur-shedding machine created to have the temperament and self-preservation instincts of a soft toy. A year ago he ate an unknown substance that gave him acute pancreatitis. After several vet visits, a large bill, and an absolute refusal to switch to a fresh meat diet to save […]

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