Marketing
Perhaps confusingly, one of the biggest adland events of the year bears approximately the same abbreviated title as the biggest film event of the year. Maybe because it appeals to adland egos, maybe everyone just likes to party in Cannes, who knows. This year, there was a minor stir over Alfonso Cuarón, who was a […]
Read MoreOmnichannel is one of the popular buzzwords flying around the industry, randomly smacking the uninitiated in the face. You’d be forgiven for thinking it has something to do with science fiction. The star of some new Transformers movie, maybe. Or the name for a new Pacific Rim Jaeger. Put simply, an “omnichannel” approach is a […]
Read MoreI’m in a movie theatre, waiting for a film to start. My friends and I tend to watch blockbusters because we’re easily entertained. With the world slowly burning down around us, it’s nice to spend a couple of hours every weekend pretending that tech billionaires would invest their money into armoured flight suits and personally […]
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I’m going to assume that you’ve watched the latest, too-long instalment in the never-ending money-printing franchise called the Marvel Cinematic Universe. Yes, I’m talking about Avengers: Endgame. If you haven’t seen it — this article will contain a minor spoiler for the film, so proceed on your own risk. Still reading on? Good. Full disclosure: […]
Read MoreAre you browsing a website on Chrome? Head to your website and check out the address bar. If you’re a business, ideally your IT people have already switched over your site from HTTP to HTTPS, given you the nice green lock icon and a ‘Secure’ statement. If they haven’t, or if you have no IT […]
Read MoreHere in Starship, we listen to a lot of podcasts. The creative director likes a mix of American politics and true crime, our social media manager’s trying out Serial, and I’m more of a law/politics person. Unless it’s Game of Thrones season, then it’s Game of Thrones all the way. Pity we’ll have to wait […]
Read MoreIt’s politics season for Australia. I think. I’m not really what you’d call plugged into the Australian political scene — US politics sucks up so much air sometimes that it’s hard to remember that we actually live on the other side of the world. Australian politics has been trying its best to compete with the […]
Read MoreThe World Cup Finals are coming, and you probably know the date — unless you live in one of the few countries in the world where football isn’t a religion. The World Cup (yes, the one involving ‘soccer’, which by the way really should be just called football) is unofficially the world’s most popular sporting […]
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