Marketing

Weird Stuff

By Anya Ow / July 6, 2018 / Comments Off on Weird Stuff

I’m in the snacks aisle of the Asian grocery in Melbourne Central. I love Asian groceries — the high-end Japanese ones, like the one on Smith Street, the Grand Central Station super-busy ones, like Great Eastern on Russell Street in Chinatown, even the dodgy dystopian car park vibe ones, like the no-name one on Little […]

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Event Tie-Ins and Advertising

By Anya Ow / June 16, 2018 / Comments Off on Event Tie-Ins and Advertising

The World Cup is here. No, not for rugby. Or cricket. We mean the Beautiful Game, football (or as Australians like to call it, ‘soccer’), a game watched and beloved by millions around the globe but which inexplicably has a smaller presence in Australia, even though Australia tends to qualify into the playoffs. Having grown […]

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We Love Buzzwords… Not

By Anya Ow / May 26, 2018 / Comments Off on We Love Buzzwords… Not

I’m on my way home, compressed among the masses in a train heading into Richmond Station. Some tall American guy is getting into his sales pitch on the phone close by. In the train carriage, there’s no escape. “I’ve been in the marketing business for decades, working with firms like X, Y, and Z,” he […]

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The New Retail World

The New Retail World

By Anya Ow / March 30, 2018 / Comments Off on The New Retail World

It’s a new retail world out there. When was the last time you went to a mall? Not just popping through to catch a movie, pick up some sushi or grab something from Coles, but to actually shop? That’s right. You have to have an actual think about it, don’t you? The days when people […]

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Death of the Ad Agency?

By Anya Ow / March 3, 2018 / Comments Off on Death of the Ad Agency?

A passing browse of any media or marketing magazines might make you think that ad agencies are in some kind of death spiral. Are we though? For an industry that is supposedly dead, there sure are a lot of us still out there. Rigor adtis, maybe. Apparently, the ad agency is going the way of […]

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Why is a Robot a Better Doctor?

By Anya Ow / February 24, 2018 / Comments Off on Why is a Robot a Better Doctor?

If you are a medico, read this and get ready for unemployment. You might even want to cancel your new Maserati. Medical Doctors are no doubt one of the most vulnerable professions during the rise of the robots. All your usual diagnostic methods, like temperature, heart, blood checks, eye and skin observations, all could be […]

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Storytelling and… Advertising?

By Anya Ow / February 14, 2018 / Comments Off on Storytelling and… Advertising?

Storytelling is a bit of a fad concept in adland. The fact that adland people like to call themselves storytellers isn’t surprising. We love our fancy titles. Solutions architects? Yeah mate, why not. Strategic Visualiser? That meant to be literal or what? Cat herder? Sure. And now there’s ‘storyteller’, which I hope was meant ironically […]

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brand your land

Brand Your Land

By Gavel Markowski / September 30, 2016 / 1 Comment

The following discussion is about how to build a brand for big property development. What to do, when, and why.

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advertising to baby boomers

Advertising to baby boomers

By Gavel Markowski / August 28, 2015 / Comments Off on Advertising to baby boomers

No, I don’t mean the business in baby boomers is booming, cause God knows you all know that’s the case, so why write an article about it? I mean they bloody well boom. They talk loud, they push you around. They are a bit deaf, cause they’re older than most of us, and they have […]

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How to buy TV advertising

By Gavel Markowski / August 19, 2015 / Comments Off on How to buy TV advertising

Below I touch on the types of organizations which can buy for you and how to deal with them. If you’re not sure still, call us at Starship (03 9428 4411) and we’ll try to help. Who can buy TV for you? – Suppliers Before we start – philosophy – the thing to remember about […]

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