Marketing

Television Advertising – How to buy TV air-time

By Gavel Markowski / August 10, 2015 / 0 Comments

After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22 year old marketing graduates. Keep […]

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#FlashBackFriday – Hats and Psychographics

By Anya Ow / July 31, 2015 / Comments Off on #FlashBackFriday – Hats and Psychographics

For our #FlashBackFriday, here’s the Captain of the Starship, Geoffrey Bowll, and his serious hat game, talking psychographics in 2008. From our 2013 post on the topic: We are different people at different times. When you’re playing soccer with your mates for a 40th birthday at 7am, that’s you being ‘Mr sporty/blokey/modern’. When you’re eating […]

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How to buy Advertising Space on Television

By Gavel Markowski / February 16, 2015 / 0 Comments

How to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]

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Extension and Cross Marketing Opportunities

By Gavel Markowski / October 20, 2013 / 0 Comments

You’re the marketing manager of a confectionary company. Don’t ask me how you got there, it’s a very long, messy story. The big product you’ve been proudly taking to glorious heights is FAP – coined by you. You are yet to think of a clever way to explain it, FAP just is. Very karma. FAP’s […]

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retire

Retire

By Gavel Markowski / August 16, 2013 / 0 Comments

  Get to know your local baby boomer: A psychological study into a group who don’t like you much. I’m out fishing with Don. He arrived at 5am. Because he’s “Not sleeping too well, and it’s going to be a beautiful day, and you can sleep when you’re dead and why do you need much […]

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Publicity- Great for Marketing, Brilliant for Advertising

By Gavel Markowski / April 1, 2011 / 0 Comments

All publicity is…good? – Gerry Harvey is that Uncle you wanted when you were ten. The one who’d fly in from carving out a gold mine in New Guinea on Christmas Day, give you a shot gun wrapped with a greasy red ribbon and say ‘Hey Junior, want to try it on those pigeons? He opens […]

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