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Going down to the Local – How to use Local Advertising Effectively

By Gavel Markowski / October 16, 2013 / 0 Comments

It’s a Tuesday night at Graeme’s. I’ve got a glass of warm beefy red in one hand. It’s my second. Next to me is Nancy, who’s about 93 but could still pack a good punch and is sharper mentally than an artists scalpel. Next to her is the woman from the corner who I’ve never […]

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Budget Advertising: Creating the best campaigns for less

By Gavel Markowski / October 16, 2013 / 0 Comments

Milo has entered my life. Not his real name, but you get the personality instantly, don’t you? I’m not very attached to Milo. Milo and me are like oil is to water. Instantly repelled. Milo has to have everything carefully measured, everything approved to the last cent. Everything checked thoroughly. Milo explains everything at least […]

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Getting more to play with – Increasing Advertising Campaign budgets

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m sitting in my office cause my board room is being renovated and the other meeting rooms are full of eager sales people and even more eager art directors finding out how to make cute things out of paper. ‘Oh, can we print on this? It’s gorgeous’ I can hear someone virtually screaming with excitement. […]

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Frankly I'd like to be direct – The rules of Direct Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

Some people get half a dozen letters and A4 brochure things. Others get one or two. Somebody in Creative gets a thing that flies around the room when you open the envelope. This happens every day. Someone from the office goes down to the Australia Post and gets our mail. Same thing is happening in […]

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Flying the Coop – Starting Your Business

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m on a boogie board. Crashing into my 11 year old as he spins around on the wave next me. He banks left then slams into me again. This time my sunglasses fall off and I have to slip into the surf to find them. With my eyes open I reach down and grab them […]

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Why Small Businesses Can Use Flexible Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m down at the beach house. It’s Sunday morning, about 7am. There’s a Sou’Easter blowing about 20 knots, whipping up a choppy surf. I can’t go for a paddle, I can’t fish. I’m stuck with the prospect of having to wake up the kids for my own amusement. I turn on the ABC radio 774. […]

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Drowning the Message in COOL

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m watching the TV. Watching TV is something I try to do as often as possible – like I try to read all the direct mail I get, flick through all the magazines, listen to the radio when I’m in the car while I’m staring at the bill-boards floating by, on the way to spending […]

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Why you should hire a good Advertising Agency

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at a friend’s beach house – half a dozen families doing the BBQ thing. The smell of Savvy Blanc mixes with sushi, burnt animal and a soft ocean breeze, making the air almost edible. The sound of kids pushing each other off trampolines and cracking heads mixes just as well with the clinking of […]

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Disclaimed to Death – Avoiding Advertising Disclaimers in Advertising and Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

The publishers of this magazine do not share, nor take any responsibility for the expressed or implied opinions of the writer. The publishers seek to portray fair, open and mature discussion of marketing and related subjects and seek to distance themselves from the potentially juvenile or destructive attitudes, opinions and purported facts expressed by the […]

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Is your Advertising Campaign Effective?

By Gavel Markowski / October 16, 2013 / 0 Comments

Checking the Pulse – I wasted almost an hour of my time the other day with a grumpy guy who works in the yellow fats market (butter/margarine). He talked about the various ‘segments’ of his market. He talked about what the ads we showed him meant. To him. He debated the ‘premise’. The ‘brand values’. […]

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