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Why you should hire a good Advertising Agency

By Gavel Markowski / October 16, 2013 / Comments Off on Why you should hire a good Advertising Agency

I’m at a friend’s beach house – half a dozen families doing the BBQ thing. The smell of Savvy Blanc mixes with sushi, burnt animal and a soft ocean breeze, making the air almost edible. The sound of kids pushing each other off trampolines and cracking heads mixes just as well with the clinking of […]

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Disclaimed to Death – Avoiding Advertising Disclaimers in Advertising and Marketing

By Gavel Markowski / October 16, 2013 / Comments Off on Disclaimed to Death – Avoiding Advertising Disclaimers in Advertising and Marketing

The publishers of this magazine do not share, nor take any responsibility for the expressed or implied opinions of the writer. The publishers seek to portray fair, open and mature discussion of marketing and related subjects and seek to distance themselves from the potentially juvenile or destructive attitudes, opinions and purported facts expressed by the […]

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Is your Advertising Campaign Effective?

By Gavel Markowski / October 16, 2013 / Comments Off on Is your Advertising Campaign Effective?

Checking the Pulse – I wasted almost an hour of my time the other day with a grumpy guy who works in the yellow fats market (butter/margarine). He talked about the various ‘segments’ of his market. He talked about what the ads we showed him meant. To him. He debated the ‘premise’. The ‘brand values’. […]

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How to Develop Brand Loyalty

By Gavel Markowski / October 16, 2013 / Comments Off on How to Develop Brand Loyalty

I’m sitting here, 6 am. On the kitchen table. It’s raining. Well, it is Melbourne. In my Adidas Runners, Bonds Boxers, Hanes T-Shirt, Yarra Trail Pants, Louitt Bay Windcheater, wearing a Swatch watch that’s been the best lucky watch I’ve ever owned. I’m working on a G4 Mac Laptop, carried around in a beaten-up Targus […]

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Business to Business Marketing and Advertising- B2B

By Gavel Markowski / October 16, 2013 / Comments Off on Business to Business Marketing and Advertising- B2B

To B or not 2 B. That is the question. Whether it is nobler to suffer the pain of outrageous slings and arrows…  Doesn’t even sound like the Baird, (No classical education in my shabby past.) but here I am. Naked. Pot belly. Bald. Double chin. Charming as a blow-fly. All person. Too real. Too […]

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Who’s who in Marketing land?

By Gavel Markowski / October 16, 2013 / Comments Off on Who’s who in Marketing land?

Marketing Mag. So far you’ve half-read three or four articles, found out a bit about design or telemarketing, noticed a couple of ads, taken in a few jokes. Now you’re at the end where they shove the chewy stuff. Nothing smart here. If you want to improve your IQ, move on McDuff. This bit’s bog […]

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How to Advance your Marketing Career

By Gavel Markowski / October 16, 2013 / Comments Off on How to Advance your Marketing Career

You walk in to the office. You’re a minute or so late. You’re hot and bothered from racing to get there. Your feet hurt already. The coffee machine is broken, so you can’t have one. You get to your desk. There’s a yellow sticky note on your PC that asks you to come to a […]

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Cross Marketing With an Agency

By Gavel Markowski / October 16, 2013 / Comments Off on Cross Marketing With an Agency

In search of the perfect marriage – I’m sitting spinning on my ‘directors’ chair, drumming my fingers, scheming up something evil I can suggest to a client, to rip more precious lucre from their customer’s plastic accounts. And I’m wondering what lunch might look like, who I’m having it with. I’m bored, of course. It’s a […]

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The Dos and Don'ts of Networking for Advertising and Marketing People

By Gavel Markowski / October 16, 2013 / Comments Off on The Dos and Don'ts of Networking for Advertising and Marketing People

A Guide to Non-Toxic Networking – It’s hot. The car’s air-con is struggling to fight back the strong northerly wind. I’m late. I hate being late. I always feel useless when I’m late. I hurry to find a park, march the couple of hundred metres fast enough to be covered in sweat. I wipe my […]

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How private labels in retail are affecting markets

By Gavel Markowski / October 16, 2013 / Comments Off on How private labels in retail are affecting markets

I Love Coles, BUT… FUCK    FUCK    FUCK    FUCK. This is coming from the next aisle. You could be forgiven for thinking it was a couple of iced-up hip-hop dudes from the western suburbs, all baggy pants and 50 cent attitude. You might imagine it’s a 3 year old trying to tell Mummy he can see […]

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