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Retire

By siteadmin / August 16, 2013 / Comments Off on Retire

  Get to know your local baby boomer: A psychological study into a group who don’t like you much. I’m out fishing with Don. He arrived at 5am. Because he’s “Not sleeping too well, and it’s going to be a beautiful day, and you can sleep when you’re dead and why do you need much […]

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How corporate politics affects Internal and External Marketing

By siteadmin / July 12, 2011 / Comments Off on How corporate politics affects Internal and External Marketing

The people power of politics – I’m in Toorak. At a fiftieth birthday. It’s a black tie affair organised by three women who went to school together, who have decided to combine all the effort and the costs of the thing into one big party. I’m the only person in a cravat, a-la-Matt Preston, cause I […]

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Consultancy – the SAS of Marketing and Advertising

By siteadmin / June 8, 2011 / Comments Off on Consultancy – the SAS of Marketing and Advertising

I’m at Zinc, Federation Square. Russell Howcroft is on stage. The place is chock a block cause he’s an ad land hero and lots of clients, consultants and media people have come along to hear pearls of wisdom drip from the mouth of one of our mega Gods. The breakfasts are better here than most […]

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Publicity- Great for Marketing, Brilliant for Advertising

By siteadmin / April 1, 2011 / Comments Off on Publicity- Great for Marketing, Brilliant for Advertising

All publicity is…good? – Gerry Harvey is that Uncle you wanted when you were ten. The one who’d fly in from carving out a gold mine in New Guinea on Christmas Day, give you a shot gun wrapped with a greasy red ribbon and say ‘Hey Junior, want to try it on those pigeons? He opens […]

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Global Brand Positioning

By siteadmin / September 16, 2010 / Comments Off on Global Brand Positioning

Why can’t I get tennis balls in purple and orange? Why can’t I get a telco who’ll ring up and say “Geoffrey, your broadband data contract is full for this month – instead of it slowing you down, why don’t I swipe your card for another 30 bucks?”

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The power of Small Businesses in Marketing and Branding

By siteadmin / August 30, 2010 / Comments Off on The power of Small Businesses in Marketing and Branding

Social media, the ability for joe-average to be recipient and media mogul at the same time, is as much a revolution. A revolution in democracy. A revolution in business opportunity. A revolution in fun, in entertainment, in job seeking, in cooking, in anything that is from the people-driven, no matter how weird, silly, brilliant or dumb. It’s a real revolution in grabbing the attention of the educated, and the not so.

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