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Publicity- Great for Marketing, Brilliant for Advertising

By Gavel Markowski / April 1, 2011 / 0 Comments

All publicity is…good? – Gerry Harvey is that Uncle you wanted when you were ten. The one who’d fly in from carving out a gold mine in New Guinea on Christmas Day, give you a shot gun wrapped with a greasy red ribbon and say ‘Hey Junior, want to try it on those pigeons? He opens […]

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Global Brand Positioning

By Gavel Markowski / September 16, 2010 / 0 Comments

Why can’t I get tennis balls in purple and orange? Why can’t I get a telco who’ll ring up and say “Geoffrey, your broadband data contract is full for this month – instead of it slowing you down, why don’t I swipe your card for another 30 bucks?”

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The power of Small Businesses in Marketing and Branding

By Gavel Markowski / August 30, 2010 / 0 Comments

Social media, the ability for joe-average to be recipient and media mogul at the same time, is as much a revolution. A revolution in democracy. A revolution in business opportunity. A revolution in fun, in entertainment, in job seeking, in cooking, in anything that is from the people-driven, no matter how weird, silly, brilliant or dumb. It’s a real revolution in grabbing the attention of the educated, and the not so.

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