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Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / 0 Comments

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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Two and a half times more fun – Advertising Online

By Gavel Markowski / October 20, 2013 / 0 Comments

I’m sitting on the couch. I’m watching Two and a Half Men, which by the ratings makes me about 30% of the population. I’m feeling very male. I sniff under my arms for re-assurance. I’m glad I showered this morning. I’m almost tempted to get a beer and put my feet on the coffee table. […]

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The Roaring Forties – Marketing and Advertising to 40'somethings

By Gavel Markowski / October 20, 2013 / 0 Comments

On the Southern Seas, at below 40 degrees latitude, there isn’t land from South America to Australia. About 20,000 kilometers of clear water. This is the place where the biggest waves in the world compete for the heavy-weight title. Piling on top of themselves, whipped by the wind, the waves pick up confidence, passion. Size. […]

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Taking the next step in your marketing career

By Gavel Markowski / October 16, 2013 / 0 Comments

It’s a Friday. I’m at lunch. Possibly the only thing I do with any sense of professionalism. I’m with two of Melbourne’s younger female up and coming marketing movers and as we pick our way through the dips, Koftas, Falafels, pickled turnip and the occasional bit of green stuff, the conversation turns to the projects in hand. […]

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Take it off to get on top – how to improve a marketing career by dressing

By Gavel Markowski / October 16, 2013 / 0 Comments

I arrive 20 minutes late. The pre-speech bonding session is in mid-swing, but the crowd is subdued. Calm, almost scared. I look around, but can’t see a waiter. I panic, as one does at 6 pm when there is nothing to drink nearby. There’s only water. I’m not kidding. This is at a ‘networking’ night […]

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Skin Deep – Advertising and Marketing Cosmetics

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at a dinner party in Hawthorn, there are half a dozen women in the room. A fashion designer, a doctor, an art director, a personnel consultant, they are various ages. Various personalities. Various looks. It’s that time of the night. The Perno’s are being poured. The Cointreau is being sipped. The Cognac sniffed. With […]

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Simple and to the Point – How to Market Simply and Effectively

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m at Byron Bay. Mecca for the socially aware. Spending a couple of hours with an old mate who has taken every holiday over the past ten years here. He bought a ‘bit of property’ every time he visited. He now owns a fair few spots, shops, farms, apartments. He decided to retire, in his […]

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Selling to the Stronger Sex – Advertising targeted towards Women

By Gavel Markowski / October 16, 2013 / 0 Comments

This is a huge chasm I’m trying to stretch my tiny brain across. The gap between  selling to chicks and selling to blokes. The massive variant between how women generally think and how men do. I neatly side step the issue of ‘You’re a bloke, what the F would you know?’ by engaging in a […]

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Selling it like it is – Why selling is so important to Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

I’m in Greville Street, Prahran, Melbourne – heaven for the hip.  Everything is so correct, it’s almost not. The right looks, going into the right stores, buying the right things, taking them home in the right cars. The people on the footpath are half my age. Most beautiful. Skinny little bodies bouncing along full of […]

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Relations with the Masses – Public Relations and Marketing

By Gavel Markowski / October 16, 2013 / 0 Comments

Public relations is everywhere. Call me a cynical ad man, but I turn on the box and there’s a spin masquerading as news. I open a mag and there’s a spin masquerading as editorial. Most of the big shows like 60 Minutes, Today Tonight etc. have a fair component of PR welded in like the […]

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