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brand your land

Brand Your Land

By Gavel Markowski / September 30, 2016 / 1 Comment

The following discussion is about how to build a brand for big property development. What to do, when, and why.

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advertising to baby boomers

Advertising to baby boomers

By Gavel Markowski / August 28, 2015 / Comments Off on Advertising to baby boomers

No, I don’t mean the business in baby boomers is booming, cause God knows you all know that’s the case, so why write an article about it? I mean they bloody well boom. They talk loud, they push you around. They are a bit deaf, cause they’re older than most of us, and they have […]

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How to buy TV advertising

By Gavel Markowski / August 19, 2015 / Comments Off on How to buy TV advertising

Below I touch on the types of organizations which can buy for you and how to deal with them. If you’re not sure still, call us at Starship (03 9428 4411) and we’ll try to help. Who can buy TV for you? – Suppliers Before we start – philosophy – the thing to remember about […]

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Television Advertising – How to buy TV air-time

By Gavel Markowski / August 10, 2015 / 0 Comments

After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22 year old marketing graduates. Keep […]

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Comic Con – A Weekend of (Plastic) Swords and (Branded) Sorcery

By Gavel Markowski / June 29, 2015 / Comments Off on Comic Con – A Weekend of (Plastic) Swords and (Branded) Sorcery

Oz Comic Con was held this weekend in Melbourne at MCEC, on Saturday and Sunday, an event that typically attracts tens of thousands of people who love comics, pop culture, films and dressing up. Although nowhere on the scale as the USA’s San Diego Comic Con, guests this year included Jason Momoa (Khal Drogo: Game of […]

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How to buy Advertising Space on Television

By Gavel Markowski / February 16, 2015 / 0 Comments

How to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]

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Extension and Cross Marketing Opportunities

By Gavel Markowski / October 20, 2013 / 0 Comments

You’re the marketing manager of a confectionary company. Don’t ask me how you got there, it’s a very long, messy story. The big product you’ve been proudly taking to glorious heights is FAP – coined by you. You are yet to think of a clever way to explain it, FAP just is. Very karma. FAP’s […]

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Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / 0 Comments

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

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WWW – Advertising on the web, Then and Now

By Gavel Markowski / October 20, 2013 / 0 Comments

What is it about young men? They just can’t take their hands off it. They love the intense. The detailed. The more maybe plausible, the more wonderful. The web is the absolute pinnacle of wank; there’s lots to get excited about and very little comes of the experience. Despite the web’s huge faults, like the […]

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Choosing the right Products to Market successfully

By Gavel Markowski / October 20, 2013 / 0 Comments

Vanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]

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