Our Articles
A passing browse of any media or marketing magazines might make you think that ad agencies are in some kind of death spiral. Are we though? For an industry that is supposedly dead, there sure are a lot of us still out there. Rigor adtis, maybe. Apparently, the ad agency is going the way of […]
Read MoreIf you are a medico, read this and get ready for unemployment. You might even want to cancel your new Maserati. Medical Doctors are no doubt one of the most vulnerable professions during the rise of the robots. All your usual diagnostic methods, like temperature, heart, blood checks, eye and skin observations, all could be […]
Read MoreStorytelling is a bit of a fad concept in adland. The fact that adland people like to call themselves storytellers isn’t surprising. We love our fancy titles. Solutions architects? Yeah mate, why not. Strategic Visualiser? That meant to be literal or what? Cat herder? Sure. And now there’s ‘storyteller’, which I hope was meant ironically […]
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The following discussion is about how to build a brand for big property development. What to do, when, and why.
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No, I don’t mean the business in baby boomers is booming, cause God knows you all know that’s the case, so why write an article about it? I mean they bloody well boom. They talk loud, they push you around. They are a bit deaf, cause they’re older than most of us, and they have […]
Read MoreBelow I touch on the types of organizations which can buy for you and how to deal with them. If you’re not sure still, call us at Starship (03 9428 4411) and we’ll try to help. Who can buy TV for you? – Suppliers Before we start – philosophy – the thing to remember about […]
Read MoreAfter some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22 year old marketing graduates. Keep […]
Read MoreOz Comic Con was held this weekend in Melbourne at MCEC, on Saturday and Sunday, an event that typically attracts tens of thousands of people who love comics, pop culture, films and dressing up. Although nowhere on the scale as the USA’s San Diego Comic Con, guests this year included Jason Momoa (Khal Drogo: Game of […]
Read MoreHow to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]
Read MoreYou’re the marketing manager of a confectionary company. Don’t ask me how you got there, it’s a very long, messy story. The big product you’ve been proudly taking to glorious heights is FAP – coined by you. You are yet to think of a clever way to explain it, FAP just is. Very karma. FAP’s […]
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