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Google Chrome, HTTPS, and the HTTP Purge

By Anya Ow / February 5, 2019 / Comments Off on Google Chrome, HTTPS, and the HTTP Purge

Are you browsing a website on Chrome? Head to your website and check out the address bar. If you’re a business, ideally your IT people have already switched over your site from HTTP to HTTPS, given you the nice green lock icon and a ‘Secure’ statement. If they haven’t, or if you have no IT […]

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New Year, New Year's

By Anya Ow / January 10, 2019 / Comments Off on New Year, New Year's

It’s the New Year. We’ve woken up hung over from parties or jetlagged from travel. It’s the first week of work. There’s a whole new year to look forward to, at least once the hangover goes away and we’ve cleared off all this leftover champagne. Something’s always surreal about the first week. Here are our […]

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TV vs Digital Advertising

By Anya Ow / September 8, 2018 / Comments Off on TV vs Digital Advertising

Here in Starship, we listen to a lot of podcasts. The creative director likes a mix of American politics and true crime, our social media manager’s trying out Serial, and I’m more of a law/politics person. Unless it’s Game of Thrones season, then it’s Game of Thrones all the way. Pity we’ll have to wait […]

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The Dark Side of Stock Imagery

By Anya Ow / September 1, 2018 / Comments Off on The Dark Side of Stock Imagery

If you’ve been hanging around the ad agency echelons of Twitter, you’d have seen this thread: So today I’m going to tell you the story of How I Ended Up with my Face On a McDonald’s Advert in China – A Cautionary Tale. Six or so years ago, a friend in Canada posted a pic […]

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Political Advertising

By Anya Ow / July 28, 2018 / Comments Off on Political Advertising

It’s politics season for Australia. I think. I’m not really what you’d call plugged into the Australian political scene — US politics sucks up so much air sometimes that it’s hard to remember that we actually live on the other side of the world. Australian politics has been trying its best to compete with the […]

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World Cup Finals and Marketing

By Anya Ow / July 14, 2018 / Comments Off on World Cup Finals and Marketing

The World Cup Finals are coming, and you probably know the date — unless you live in one of the few countries in the world where football isn’t a religion. The World Cup (yes, the one involving ‘soccer’, which by the way really should be just called football) is unofficially the world’s most popular sporting […]

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Big Data and Creativity

By Anya Ow / July 7, 2018 / Comments Off on Big Data and Creativity

My cat is a purebred Birman, a fluffy fur-shedding machine created to have the temperament and self-preservation instincts of a soft toy. A year ago he ate an unknown substance that gave him acute pancreatitis. After several vet visits, a large bill, and an absolute refusal to switch to a fresh meat diet to save […]

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Weird Stuff

By Anya Ow / July 6, 2018 / Comments Off on Weird Stuff

I’m in the snacks aisle of the Asian grocery in Melbourne Central. I love Asian groceries — the high-end Japanese ones, like the one on Smith Street, the Grand Central Station super-busy ones, like Great Eastern on Russell Street in Chinatown, even the dodgy dystopian car park vibe ones, like the no-name one on Little […]

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Travel Advertising

By Anya Ow / July 2, 2018 / Comments Off on Travel Advertising

Want to escape this dreary winter and flee to an isolated tropical island? You’re not alone. I’ve been day dreaming about reclining on a beach lounger, sipping mango smoothies and napping under the afternoon sun since the first day of June. This is quite easy to do in 2018 – by simply browsing the world virtually: you […]

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so you want to rebrand

So You Want to Rebrand

By Anya Ow / June 23, 2018 / Comments Off on So You Want to Rebrand

You’re a 60-year-old much-loved American pancakes chain that happens to sell other stuff. This includes a new menu item, the steak burger, even though you’ve been serving classic burgers for a while. You decide to rebrand with a name and logo change, and that’s when the sh*t really hits the fan. Sounds familiar? You’ve probably […]

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