Our Articles

Business Marketing Online

By Anya Ow / August 10, 2019 / Comments Off on Business Marketing Online

In this day and age, if you have zero online presence, you’d probably be suspected of being Too Hipster to Care, a Dinosaur, or of laundering money for some local mafia. Even a token webpage would do, one of those annoying one-pagers which contain a phone number and a picture and little else. That’s the […]

Read More

Influencers: Nothing is Real on the Internet

By Anya Ow / August 3, 2019 / Comments Off on Influencers: Nothing is Real on the Internet

In 2019, as the Disney industrial machine regurgitates a spitfire volley of dead horses in the form of Toy Story 4, a “live” action Lion King movie, yet another Avengers film, yet another Spiderman film, and whatever else they’re planning on inflicting on us once they open Netflix: Disney Edition™ in November, you’d think that […]

Read More

Racist Branding and Sushi Pizza

By Anya Ow / August 1, 2019 / Comments Off on Racist Branding and Sushi Pizza

When I sat down for lunch in one of Melbourne’s most popular fusion restaurants and saw Engrish in its branding, it felt like a kick in the gut. The most egregious, on the business card: “Sum-Ting-Wong? Let Mr. M know and we fix.” Australian Restaurant Named MR.MIYAGI Owned By Whites Slammed For Being RACIST And […]

Read More

The Rise of Evil Photoshop

By Anya Ow / July 30, 2019 / Comments Off on The Rise of Evil Photoshop

Photoshop isn’t always bad, I tell myself as I open CNN and notice that the latest news involve Trump appearing in front of a doctored Presidential seal featuring a Russian-styled two-headed eagle holding some golf clubs. Given it was for a conservative student summit, apparently it was all a mistake thanks to time crunch, but […]

Read More
plastic convenience environment

Convenience and the Environment

By Anya Ow / July 27, 2019 / Comments Off on Convenience and the Environment

As the general public grows increasingly engaged in a weird mea culpa over plastic straws — nevermind that plastic straws are only a tiny part of the problem and that people with disabilities need them — in Melbourne, I can sip my overpriced orange juice at a cafe with my steel straw and pretend that […]

Read More

Give-Back Advertising in Australia

By Anya Ow / July 26, 2019 / Comments Off on Give-Back Advertising in Australia

After recently listening to an interview with Blake Mycoskie, the founder of TOMS Shoes, via NPR’s ‘How I Built This’ podcast, I wondered if this model of giving back to the community should extend to the world of advertising and marketing. TOMS is a shoe company that matches every pair of shoes purchased with a […]

Read More

The Restaurant Pay Reckoning

By Anya Ow / July 24, 2019 / Comments Off on The Restaurant Pay Reckoning

“I wish I could steal $7 million dollars and only get fined $200,000,” said a friend of mine when the scandal broke. If you’ve been on the news or Aussie Twitter recently, you might have seen that George Calombaris, one of the judges on the popular reality TV cooking competition Masterchef Australia and restauranteur of […]

Read More

Effective Posting on Social Media

By Anya Ow / July 20, 2019 / Comments Off on Effective Posting on Social Media

Let’s talk social media. Depending on who you are, you’re either rolling your eyes and closing this tab while you open up your printed-on-paper magazine/newspaper, or rolling your eyes and wondering out aloud what an older person in their 30s could possibly have to say about the dinosaur platforms that they use. If you’re the […]

Read More

Social Causes Marketing

By Anya Ow / July 13, 2019 / Comments Off on Social Causes Marketing

Perhaps confusingly, one of the biggest adland events of the year bears approximately the same abbreviated title as the biggest film event of the year. Maybe because it appeals to adland egos, maybe everyone just likes to party in Cannes, who knows. This year, there was a minor stir over Alfonso Cuarón, who was a […]

Read More

What is Omnichannel?

By Anya Ow / July 8, 2019 / Comments Off on What is Omnichannel?

Omnichannel is one of the popular buzzwords flying around the industry, randomly smacking the uninitiated in the face. You’d be forgiven for thinking it has something to do with science fiction. The star of some new Transformers movie, maybe. Or the name for a new Pacific Rim Jaeger. Put simply, an “omnichannel” approach is a […]

Read More
Scroll to Top