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plastic convenience environment

Convenience and the Environment

By Anya Ow / July 27, 2019 / Comments Off on Convenience and the Environment

As the general public grows increasingly engaged in a weird mea culpa over plastic straws — nevermind that plastic straws are only a tiny part of the problem and that people with disabilities need them — in Melbourne, I can sip my overpriced orange juice at a cafe with my steel straw and pretend that […]

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Give-Back Advertising in Australia

By Anya Ow / July 26, 2019 / Comments Off on Give-Back Advertising in Australia

After recently listening to an interview with Blake Mycoskie, the founder of TOMS Shoes, via NPR’s ‘How I Built This’ podcast, I wondered if this model of giving back to the community should extend to the world of advertising and marketing. TOMS is a shoe company that matches every pair of shoes purchased with a […]

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The Restaurant Pay Reckoning

By Anya Ow / July 24, 2019 / Comments Off on The Restaurant Pay Reckoning

“I wish I could steal $7 million dollars and only get fined $200,000,” said a friend of mine when the scandal broke. If you’ve been on the news or Aussie Twitter recently, you might have seen that George Calombaris, one of the judges on the popular reality TV cooking competition Masterchef Australia and restauranteur of […]

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Effective Posting on Social Media

By Anya Ow / July 20, 2019 / Comments Off on Effective Posting on Social Media

Let’s talk social media. Depending on who you are, you’re either rolling your eyes and closing this tab while you open up your printed-on-paper magazine/newspaper, or rolling your eyes and wondering out aloud what an older person in their 30s could possibly have to say about the dinosaur platforms that they use. If you’re the […]

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Social Causes Marketing

By Anya Ow / July 13, 2019 / Comments Off on Social Causes Marketing

Perhaps confusingly, one of the biggest adland events of the year bears approximately the same abbreviated title as the biggest film event of the year. Maybe because it appeals to adland egos, maybe everyone just likes to party in Cannes, who knows. This year, there was a minor stir over Alfonso Cuarón, who was a […]

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What is Omnichannel?

By Anya Ow / July 8, 2019 / Comments Off on What is Omnichannel?

Omnichannel is one of the popular buzzwords flying around the industry, randomly smacking the uninitiated in the face. You’d be forgiven for thinking it has something to do with science fiction. The star of some new Transformers movie, maybe. Or the name for a new Pacific Rim Jaeger. Put simply, an “omnichannel” approach is a […]

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KimOhNo and Other Stories

By Anya Ow / July 6, 2019 / Comments Off on KimOhNo and Other Stories

I don’t actually keep up with the Kardashians. If I ran into them in the street, I probably wouldn’t recognise them. I don’t listen to Kanye’s music, and I don’t watch reality TV. Annoyingly enough, they’re still ubiquitous in the popular zeitgeist. In other words, the twittersphere keeps trying to cram details of their life […]

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Long Live Avocado Toast

By Anya Ow / June 29, 2019 / Comments Off on Long Live Avocado Toast

The avocado toast thing just will not die. In May, Financial Counselling Australia researcher Mia Shelton said at an FCA conference in Melbourne that “Financial difficulties for young people are very real and it’s not just about avocado on toast.” It’s a cutesy little reference thrown out for the conference attendees, who we presume are […]

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Writing Online Dating Profiles

By Anya Ow / June 20, 2019 / Comments Off on Writing Online Dating Profiles

Apparently, there’s a sex recession going on in America. As well as a trend towards staying single in Seoul. To be honest, who’s surprised? The world’s clearly ending. Climate change is real, extreme weather events are growing normal, we’re still burning fossil fuels, nationalism is rife everywhere… there was even a Nutella shortage recently. Horrific. […]

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Ethical Advertising

By Anya Ow / June 19, 2019 / Comments Off on Ethical Advertising

I’m in a movie theatre, waiting for a film to start. My friends and I tend to watch blockbusters because we’re easily entertained. With the world slowly burning down around us, it’s nice to spend a couple of hours every weekend pretending that tech billionaires would invest their money into armoured flight suits and personally […]

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