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Everything Is On Fire

By Anya Ow / January 6, 2020 / Comments Off on Everything Is On Fire

I passed the new year’s celebration in Singapore, watching Australia burn. Our climate change doubter-in-chief, the Australian PM, Scott Morrison, released a hilarious New Years message that not only doesn’t link climate change to the bushfire crisis but which suggests that the current fire season is somehow business as usual: nevermind the apocalyptic images of […]

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Happy Holidays!

By Anya Ow / December 21, 2019 / Comments Off on Happy Holidays!

Happy Holidays and Season’s Greetings! We’ll be back next year. See you then.

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mobile first marketing

Mobile First Marketing

By Anya Ow / October 19, 2019 / Comments Off on Mobile First Marketing

Every time I see a comment by someone lamenting that everyone nowadays is on their phone, I confess I get annoyed. Yes, I’m a millennial, and I like my phone. It’s the first thing I check in the morning and often the last thing I check at night. Through the phone, I can access my […]

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facebook inflated video metrics

Facebook Inflated Video Metrics

By Anya Ow / October 19, 2019 / Comments Off on Facebook Inflated Video Metrics

There’s been yet another #DeleteFacebook campaign doing the rounds on Twitter recently. I can’t even keep track of exactly what the problem was this time. Facebook turning out to have secretly held meetings with conservative political figures? Or the awkward trademark dispute over its logo for its doomed crypto venture? Something worse? It’s easy to […]

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Tearjerker Advertising

By Anya Ow / October 5, 2019 / Comments Off on Tearjerker Advertising

I hate crying during films, even if I can’t help it. I don’t like how you have to hide your sniffles and try to surreptitiously palm tissue out of your bag, or how I pretty much felt emotionally drained after films like Moana and Coco. Ads are worse, since I usually watch them in the […]

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Melbourne Food Recs

By Anya Ow / October 4, 2019 / Comments Off on Melbourne Food Recs

Australia’s Good Food Guide’s Awards just came out for 2020, sparking off the usual round of amusement and drama. Arguing about food is a nice reprieve among the global political shitshow. If you’ve been keeping up with food news around the world, you might have seen the lawsuit filed against Michelin by French celebrity chef […]

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Disruption and Brands

By Anya Ow / September 28, 2019 / Comments Off on Disruption and Brands

When James Monsees and Adam Bowen were studying product design in Stanford University, they became friends during the smoke breaks. Their struggle to quit smoking led them to try and create a product that might help. In 2007, they founded Ploom Inc, which became Pax Labs, and began development on a line of cannabis and […]

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What To Do When You're Expecting (Climate Change)

By Anya Ow / September 26, 2019 / Comments Off on What To Do When You're Expecting (Climate Change)

September 20th saw hundreds of thousands of people in Australia turn out in a massive climate strike, joining millions around the world. Speeches kicked off at 2pm and the march began around 3ish, with schoolkids supported by a variety of adults, including many businesses that signed on to the strike under Not Business As Usual. […]

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The Fake News Plague

By Anya Ow / September 21, 2019 / Comments Off on The Fake News Plague

In the lead up to the trash fire that was the 2016 US elections, there was a rash of conspiracy theories about the Democrats and Hillary Clinton that were spread around by conservative media and trolls. Some were somewhat believable–like the one where she was supposedly Very Ill With Some Unnamed Illness, after footage of […]

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brand experimentation

Brand Experimentation

By Anya Ow / September 14, 2019 / Comments Off on Brand Experimentation

In this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging, look & feel, or advertising — it’s also about trying out new or different platforms. The process can be a little hit and miss — I laughed when I saw that L’Oreal created Snapchat […]

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