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Tearjerker Advertising

By Anya Ow / October 5, 2019 / Comments Off on Tearjerker Advertising

I hate crying during films, even if I can’t help it. I don’t like how you have to hide your sniffles and try to surreptitiously palm tissue out of your bag, or how I pretty much felt emotionally drained after films like Moana and Coco. Ads are worse, since I usually watch them in the […]

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Melbourne Food Recs

By Anya Ow / October 4, 2019 / Comments Off on Melbourne Food Recs

Australia’s Good Food Guide’s Awards just came out for 2020, sparking off the usual round of amusement and drama. Arguing about food is a nice reprieve among the global political shitshow. If you’ve been keeping up with food news around the world, you might have seen the lawsuit filed against Michelin by French celebrity chef […]

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Disruption and Brands

By Anya Ow / September 28, 2019 / Comments Off on Disruption and Brands

When James Monsees and Adam Bowen were studying product design in Stanford University, they became friends during the smoke breaks. Their struggle to quit smoking led them to try and create a product that might help. In 2007, they founded Ploom Inc, which became Pax Labs, and began development on a line of cannabis and […]

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What To Do When You're Expecting (Climate Change)

By Anya Ow / September 26, 2019 / Comments Off on What To Do When You're Expecting (Climate Change)

September 20th saw hundreds of thousands of people in Australia turn out in a massive climate strike, joining millions around the world. Speeches kicked off at 2pm and the march began around 3ish, with schoolkids supported by a variety of adults, including many businesses that signed on to the strike under Not Business As Usual. […]

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The Fake News Plague

By Anya Ow / September 21, 2019 / Comments Off on The Fake News Plague

In the lead up to the trash fire that was the 2016 US elections, there was a rash of conspiracy theories about the Democrats and Hillary Clinton that were spread around by conservative media and trolls. Some were somewhat believable–like the one where she was supposedly Very Ill With Some Unnamed Illness, after footage of […]

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brand experimentation

Brand Experimentation

By Anya Ow / September 14, 2019 / Comments Off on Brand Experimentation

In this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging, look & feel, or advertising — it’s also about trying out new or different platforms. The process can be a little hit and miss — I laughed when I saw that L’Oreal created Snapchat […]

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Apps and Advertising

By Anya Ow / September 12, 2019 / Comments Off on Apps and Advertising

It’s Tuesday afternoon in the office. There’s a disbelieving exclamation from the creative department: “Jeremy Renner had an app?” Yes. Jeremy Renner had an app. He’s the actor best known for the archer guy in the Avengers, whose main purpose appears to be mysteriously surviving one apocalypse after another despite just being a vanilla human, […]

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The Disney Monopoly

By Anya Ow / September 7, 2019 / Comments Off on The Disney Monopoly

When I first played Kingdom Hearts, I was still in uni. I wasn’t expecting much. It’s a game where you play a kid with huge shoes, big spiky hair, and unrealistic clothing called Sora. Sora wields a “keyblade”, and goes on adventures with Donald Duck and Goofy through different “Disney/Square Enix worlds” such as the […]

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Getting Television Messaging Right

By Anya Ow / August 31, 2019 / Comments Off on Getting Television Messaging Right

Ask people what they think about advertising, and chances are, if they’re not in the industry they’d probably answer in the negative. Which, okay, can be well-deserved. Television messaging can be annoying. There’s a reason why adblockers are catching on, why some people prefer to record free-to-air TV so they can fast-forward through ads, why […]

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Does Anyone Still Watch Television?

By Anya Ow / August 24, 2019 / Comments Off on Does Anyone Still Watch Television?

I stopped watching free-to-air TV long before Netflix even became a thing. It wasn’t just the ads. Other than Masterchef Australia, of which I remain a largely indifferent fan nowadays, there hasn’t really been much on Australian free-to-air TV that grabbed me. I’m not the only one: I don’t actually know anyone my age or […]

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