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What To Do When You're Expecting (Climate Change)

By Anya Ow / September 26, 2019 / Comments Off on What To Do When You're Expecting (Climate Change)

September 20th saw hundreds of thousands of people in Australia turn out in a massive climate strike, joining millions around the world. Speeches kicked off at 2pm and the march began around 3ish, with schoolkids supported by a variety of adults, including many businesses that signed on to the strike under Not Business As Usual. […]

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The Fake News Plague

By Anya Ow / September 21, 2019 / Comments Off on The Fake News Plague

In the lead up to the trash fire that was the 2016 US elections, there was a rash of conspiracy theories about the Democrats and Hillary Clinton that were spread around by conservative media and trolls. Some were somewhat believable–like the one where she was supposedly Very Ill With Some Unnamed Illness, after footage of […]

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brand experimentation

Brand Experimentation

By Anya Ow / September 14, 2019 / Comments Off on Brand Experimentation

In this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging, look & feel, or advertising — it’s also about trying out new or different platforms. The process can be a little hit and miss — I laughed when I saw that L’Oreal created Snapchat […]

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Apps and Advertising

By Anya Ow / September 12, 2019 / Comments Off on Apps and Advertising

It’s Tuesday afternoon in the office. There’s a disbelieving exclamation from the creative department: “Jeremy Renner had an app?” Yes. Jeremy Renner had an app. He’s the actor best known for the archer guy in the Avengers, whose main purpose appears to be mysteriously surviving one apocalypse after another despite just being a vanilla human, […]

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The Disney Monopoly

By Anya Ow / September 7, 2019 / Comments Off on The Disney Monopoly

When I first played Kingdom Hearts, I was still in uni. I wasn’t expecting much. It’s a game where you play a kid with huge shoes, big spiky hair, and unrealistic clothing called Sora. Sora wields a “keyblade”, and goes on adventures with Donald Duck and Goofy through different “Disney/Square Enix worlds” such as the […]

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Getting Television Messaging Right

By Anya Ow / August 31, 2019 / Comments Off on Getting Television Messaging Right

Ask people what they think about advertising, and chances are, if they’re not in the industry they’d probably answer in the negative. Which, okay, can be well-deserved. Television messaging can be annoying. There’s a reason why adblockers are catching on, why some people prefer to record free-to-air TV so they can fast-forward through ads, why […]

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Does Anyone Still Watch Television?

By Anya Ow / August 24, 2019 / Comments Off on Does Anyone Still Watch Television?

I stopped watching free-to-air TV long before Netflix even became a thing. It wasn’t just the ads. Other than Masterchef Australia, of which I remain a largely indifferent fan nowadays, there hasn’t really been much on Australian free-to-air TV that grabbed me. I’m not the only one: I don’t actually know anyone my age or […]

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building brand quickly

Building Your Brand Quickly

By Anya Ow / August 22, 2019 / Comments Off on Building Your Brand Quickly

Recently a UK leggings brand called Kukubird gained some notoriety over the local news/internet in Singapore. If you’ve ever lived in Southeast Asia and you’re familiar with the local argot, or if you understand Cantonese, you’re probably already laughing. If you didn’t, well. “Kuku” is part of the Cantonese slang term for male genitalia, and […]

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Small Budget Marketing

By Anya Ow / August 17, 2019 / Comments Off on Small Budget Marketing

I’m in my mid-30s, which means I’m a millennial. Before I buy any product, I look up reviews. Competing brands. Lists such as ‘Best wireless headphones of 2019’ or even ‘Best robot vacuum cleaner’. I’ll often go for a known brand, but if I see a lesser-known brand with good reviews or placed on rec […]

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What else could I do? Why Marketers love their competition

By Gavel Markowski / August 12, 2019 / Comments Off on What else could I do? Why Marketers love their competition

I’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]

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